Award-winning Case Study For Douglas College By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Douglas College”, or large enterprises, they have established a Facebook page for advertising and promotion. “Douglas College” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Douglas College” through the method of adspy!

Douglas College Facebook ad Introduction by ad spy method

“Douglas College” introduction:Douglas College is B.C.’s largest degree-granting college, combining the academic foundations of a university with the career-ready skills of a college. We aim to make our undergraduate experience the most relevant and inspiring in BC.

“Douglas College” Facebook ads last run:2020-02-17 09:44:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Douglas College” ads data to help “Douglas College” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Douglas College”. In this report, we analyze in detail the best ad cases of “Douglas College”.

Douglas College Top3 Ads Case Study:

Advertisers Douglas College Douglas College Douglas College
Ad title Literature Alive Douglas College iPad mini on your wish list?
Ad text Book worms, take note! Literature Alive, presented by the Douglas College Creative Writing Dept.,... This year is our 50th anniversary and to mark the occasion, we've unveiled our first-ever coat of... Visit the Douglas College booth at the Vancouver Education & Career Fair for a chance to win one,...
Ad format Image Image Video
Categories other other other
Duration 6 days 1 days 1 days
Like 37 163 0

Douglas College Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Douglas College” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Douglas College” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Douglas College” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Literature Alive Douglas College iPad mini on your wish list?
Ad text  Book worms, take note! Literature Alive, presented by the Douglas College Creative Writing Dept.,...  This year is our 50th anniversary and to mark the occasion, we've unveiled our first-ever coat of...  Visit the Douglas College booth at the Vancouver Education & Career Fair for a chance to win one,...
Ad type  other  other  other
Ad word count 229  378  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Douglas College”, the text type used is other to obtain the best ad performance. “Douglas College” can use this copy style more. On the other hand, “Douglas College” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Douglas College” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Douglas College” are:EVENT_RSVP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Douglas College” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Douglas College” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Douglas College” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Douglas College”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Douglas College” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Douglas College” ad case study report

If you want to check the best ad case study of other advertisers related to “Douglas College”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Douglas College”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.