Award-winning Case Study For Dot Herd By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dot Herd”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dot Herd” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dot Herd” through the method of adspy!

Dot Herd Facebook ad Introduction by ad spy method

“Dot Herd” introduction:Get the latest on new gadgets and electronics, including detailed reviews, product information, and trends.

“Dot Herd” Facebook ads last run:2020-02-21 12:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dot Herd” ads data to help “Dot Herd” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dot Herd”. In this report, we analyze in detail the best ad cases of “Dot Herd”.

Dot Herd Top3 Ads Case Study:

Advertisers Dot Herd Dot Herd Dot Herd
Ad title Creative Photography with Neutral Density Filters Dot Herd Clean Up The Clutter in Your Nature Photography
Ad text Neutral Density filters are small pieces of optical accessory, they are usually made of glass, wh... Sweden goalkeeper Karl-Johan Johnsson believes the return of Zlatan Ibrahimovic could disrupt the... Nature is usually surrounded by even more nature, getting in our way or cluttering up the backgro...
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 18 days 18 days 18 days
Like 1 189 1

Dot Herd Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dot Herd” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dot Herd” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dot Herd” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Creative Photography with Neutral Density Filters Dot Herd Clean Up The Clutter in Your Nature Photography
Ad text  Neutral Density filters are small pieces of optical accessory, they are usually made of glass, wh...  Sweden goalkeeper Karl-Johan Johnsson believes the return of Zlatan Ibrahimovic could disrupt the...  Nature is usually surrounded by even more nature, getting in our way or cluttering up the backgro...
Ad type  other  other  other
Ad word count 198  208  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dot Herd”, the text type used is other to obtain the best ad performance. “Dot Herd” can use this copy style more. On the other hand, “Dot Herd” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dot Herd” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dot Herd” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Dot Herd” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dot Herd” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dot Herd” top 3 ads schedules are: 18 days,18 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dot Herd”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Dot Herd” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dot Herd” ad case study report

If you want to check the best ad case study of other advertisers related to “Dot Herd”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dot Herd”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.