Award-winning Case Study For Dorothy Perkins By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dorothy Perkins”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dorothy Perkins” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dorothy Perkins” through the method of adspy!

Dorothy Perkins Facebook ad Introduction by ad spy method

“Dorothy Perkins” introduction:Welcome to the official Dorothy Perkins brand page, your one-stop-shop for all the latest fashion news, offers and competitions! Have a query? Why not see if our FAQ page can help here: http://bit.ly/2lpUd9Q

“Dorothy Perkins” Facebook ads last run:2020-02-17 06:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dorothy Perkins” ads data to help “Dorothy Perkins” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dorothy Perkins”. In this report, we analyze in detail the best ad cases of “Dorothy Perkins”.

Dorothy Perkins Top3 Ads Case Study:

 1st2nd3rd
Advertisers Dorothy Perkins Dorothy Perkins Dorothy Perkins
Ad title {{product.name}} Womens -Showcase Teal 'Natalie' Maxi Dress- Blue Little Mistress Navy Crochet Pleated Dress- Blue
Ad text Life isn't perfect but your outfit can be. Shop our new collection at Dorothy Perkins... It'll go in a flash… Shop 24% off for 24 HOURS ONLY. Shop all the new season goodness with 25% OFF EVERYTHING.
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 0 0

Dorothy Perkins Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dorothy Perkins” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dorothy Perkins” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dorothy Perkins” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} Womens -Showcase Teal 'Natalie' Maxi Dress- Blue Little Mistress Navy Crochet Pleated Dress- Blue
Ad text  Life isn't perfect but your outfit can be. Shop our new collection at Dorothy Perkins...  It'll go in a flash… Shop 24% off for 24 HOURS ONLY.  Shop all the new season goodness with 25% OFF EVERYTHING.
Ad type  other  other  other
Ad word count 88  52  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dorothy Perkins”, the text type used is other to obtain the best ad performance. “Dorothy Perkins” can use this copy style more. On the other hand, “Dorothy Perkins” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dorothy Perkins” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dorothy Perkins” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Dorothy Perkins” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dorothy Perkins” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dorothy Perkins” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dorothy Perkins”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dorothy Perkins” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dorothy Perkins” ad case study report

If you want to check the best ad case study of other advertisers related to “Dorothy Perkins”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dorothy Perkins”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.