Award-winning Case Study For Dollar Shave Club By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dollar Shave Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dollar Shave Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dollar Shave Club” through the method of adspy!

Dollar Shave Club Facebook ad Introduction by ad spy method

“Dollar Shave Club” introduction:Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks. Twitter Support: @AskDSC

“Dollar Shave Club” Facebook ads last run:2020-02-17 04:16:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dollar Shave Club” ads data to help “Dollar Shave Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dollar Shave Club”. In this report, we analyze in detail the best ad cases of “Dollar Shave Club”.

Dollar Shave Club Top3 Ads Case Study:

 1st2nd3rd
Advertisers Dollar Shave Club Dollar Shave Club Dollar Shave Club
Ad title $5 Starter Set. Free shipping. Get it for $5 Try our Starter Set for $5 + Free Shipping
Ad text Sick of your old razor? Try our starter set for only $5. Try the Club http://dlrshv.es/FezEgy Psssst* You might hate shaving because you’re using an old, busted razor. Get this new hotness fo... Hate shaving? You’re doing it wrong. Get our intro deal today → http://dlrshv.es/LpZcks After yo...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Image
Categories other other other
Duration 42 days 1 days 1 days
Like 1856 160 447

Dollar Shave Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dollar Shave Club” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dollar Shave Club” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dollar Shave Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $5 Starter Set. Free shipping. Get it for $5 Try our Starter Set for $5 + Free Shipping
Ad text  Sick of your old razor? Try our starter set for only $5. Try the Club http://dlrshv.es/FezEgy  Psssst* You might hate shaving because you’re using an old, busted razor. Get this new hotness fo...  Hate shaving? You’re doing it wrong. Get our intro deal today → http://dlrshv.es/LpZcks After yo...
Ad type  other  other  other
Ad word count 95  132  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dollar Shave Club”, the text type used is other to obtain the best ad performance. “Dollar Shave Club” can use this copy style more. On the other hand, “Dollar Shave Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dollar Shave Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dollar Shave Club” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Dollar Shave Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dollar Shave Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dollar Shave Club” top 3 ads schedules are: 42 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dollar Shave Club”‘s top 1 ad duration is 42 days. Every advertisement has a life cycle.
“Dollar Shave Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dollar Shave Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Dollar Shave Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dollar Shave Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.