Award-winning Case Study For Dollar General By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dollar General”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dollar General” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dollar General” through the method of adspy!

Dollar General Facebook ad Introduction by ad spy method

“Dollar General” introduction:Welcome to the Dollar General Facebook page. If you have a customer service concern please follow this link http://bit.ly/NF1vLw.

“Dollar General” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dollar General” ads data to help “Dollar General” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dollar General”. In this report, we analyze in detail the best ad cases of “Dollar General”.

Dollar General Top3 Ads Case Study:

 1st2nd3rd
Advertisers Dollar General Dollar General Dollar General
Ad title Just in at Your DG Store Just in at Your DG Store Dollar General
Ad text Everyday finds for less at your neighborhood DG. Check back each week for more great deals. Everyday finds for less at your neighborhood DG. Check back each week for more great deals. Family Dollar has higher prices on the same brands we carry. Shop with us and watch your savings ...
CTA type GET_DIRECTIONS GET_DIRECTIONS SHOP_NOW
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 5 12 15

Dollar General Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dollar General” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dollar General” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dollar General” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Just in at Your DG Store Just in at Your DG Store Dollar General
Ad text  Everyday finds for less at your neighborhood DG. Check back each week for more great deals.  Everyday finds for less at your neighborhood DG. Check back each week for more great deals.  Family Dollar has higher prices on the same brands we carry. Shop with us and watch your savings ...
Ad type  other  other  other
Ad word count 91  91  106

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dollar General”, the text type used is other to obtain the best ad performance. “Dollar General” can use this copy style more. On the other hand, “Dollar General” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dollar General” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dollar General” are:GET_DIRECTIONS,GET_DIRECTIONS,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Dollar General” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dollar General” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dollar General” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dollar General”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dollar General” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dollar General” ad case study report

If you want to check the best ad case study of other advertisers related to “Dollar General”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dollar General”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.