Award-winning Case Study For Dog and Bone By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dog and Bone”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dog and Bone” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dog and Bone” through the method of adspy!

Dog and Bone Facebook ad Introduction by ad spy method

“Dog and Bone” introduction:'Smart cases' & accessories like none b4, fusing protection with smart tech, & re-scripting how you use your mobile devices Shop at

“Dog and Bone” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dog and Bone” ads data to help “Dog and Bone” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dog and Bone”. In this report, we analyze in detail the best ad cases of “Dog and Bone”.

Dog and Bone Top3 Ads Case Study:

Advertisers Dog and Bone Dog and Bone Dog and Bone
Ad title Dog and Bone 30% off site-wide for Fathers Day 30% off site-wide for Fathers Day
Ad text Shop the coolest mobile tech for your dad this Fathers Day & enjoy 30% off! Use code: DAD30 Enjoy the best mobile tech at 30% off for Fathers Day. Every product, site-wide 30% off! Waterpro... Enjoy the best mobile tech at 30% off for Fathers Day. Every product, site-wide 30% off! Waterpro...
Ad format Carousel Image Image
Categories Telecommunication Company Telecommunication Company Telecommunication Company
Duration 13 days 13 days 13 days
Like 0 1 0

Dog and Bone Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dog and Bone” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dog and Bone” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dog and Bone” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dog and Bone 30% off site-wide for Fathers Day 30% off site-wide for Fathers Day
Ad text  Shop the coolest mobile tech for your dad this Fathers Day & enjoy 30% off! Use code: DAD30  Enjoy the best mobile tech at 30% off for Fathers Day. Every product, site-wide 30% off! Waterpro...  Enjoy the best mobile tech at 30% off for Fathers Day. Every product, site-wide 30% off! Waterpro...
Ad type  other  other  other
Ad word count 91  384  384

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dog and Bone”, the text type used is other to obtain the best ad performance. “Dog and Bone” can use this copy style more. On the other hand, “Dog and Bone” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dog and Bone” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dog and Bone” are:N/A,GET_OFFER_VIEW,GET_OFFER_VIEW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Dog and Bone” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dog and Bone” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dog and Bone” top 3 ads schedules are: 13 days,13 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dog and Bone”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Dog and Bone” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dog and Bone” ad case study report

If you want to check the best ad case study of other advertisers related to “Dog and Bone”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dog and Bone”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.