Award-winning Case Study For DOFUS Touch By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DOFUS Touch”, or large enterprises, they have established a Facebook page for advertising and promotion. “DOFUS Touch” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DOFUS Touch” through the method of adspy!

DOFUS Touch Facebook ad Introduction by ad spy method

“DOFUS Touch” introduction:Official Page

“DOFUS Touch” Facebook ads last run:2019-11-30 05:44:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DOFUS Touch” ads data to help “DOFUS Touch” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DOFUS Touch”. In this report, we analyze in detail the best ad cases of “DOFUS Touch”.

DOFUS Touch Top3 Ads Case Study:

Advertisers DOFUS Touch DOFUS Touch DOFUS Touch
Ad title Play for FREE 🤩 ¡Únete a la acción! ¡Entra en esta comunidad, harás amigos de por vida!
Ad text Choose your hero and start your adventure!‍♀️ ‍♂️ ⚔️ Combates trepidantes te esperan en ese colosal MMO 🤪 ⚔️¡Dragones, héroes y dioses luchan entre sí para conseguir los famosos huevos de dragón, los dof...
Ad format Video Video Image
Categories other other other
Duration 1 days 80 days 1 days
Like 5 13 12

DOFUS Touch Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DOFUS Touch” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DOFUS Touch” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DOFUS Touch” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Play for FREE 🤩 ¡Únete a la acción! ¡Entra en esta comunidad, harás amigos de por vida!
Ad text  Choose your hero and start your adventure!‍♀️ ‍♂️  ⚔️ Combates trepidantes te esperan en ese colosal MMO 🤪  ⚔️¡Dragones, héroes y dioses luchan entre sí para conseguir los famosos huevos de dragón, los dof...
Ad type  other  other  other
Ad word count 61  55  102

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DOFUS Touch”, the text type used is other to obtain the best ad performance. “DOFUS Touch” can use this copy style more. On the other hand, “DOFUS Touch” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DOFUS Touch” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “DOFUS Touch” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DOFUS Touch” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DOFUS Touch” top 3 ads schedules are: 1 days,80 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DOFUS Touch”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“DOFUS Touch” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DOFUS Touch” ad case study report

If you want to check the best ad case study of other advertisers related to “DOFUS Touch”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DOFUS Touch”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.