Award-winning Case Study For Documentary Club By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Documentary Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Documentary Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Documentary Club” through the method of adspy!

Documentary Club Facebook ad Introduction by ad spy method

“Documentary Club” introduction:Documentary Club เรานำหนังสารคดีทั่วโลกมาฉายเพื่อทุกคนที่รักหนังสารคดี We bring you awesome documentary films from all over the world. Join us!

“Documentary Club” Facebook ads last run:2020-02-17 07:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Documentary Club” ads data to help “Documentary Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Documentary Club”. In this report, we analyze in detail the best ad cases of “Documentary Club”.

Documentary Club Top3 Ads Case Study:

 1st2nd3rd
Advertisers Documentary Club Documentary Club Documentary Club
Ad title Ask Dr. Ruth อายครูไม่รู้วิชา อายกามา...ปรึกษารูธ! Gorillaz: Reject False Icons Free Solo : เมื่อความตายไม่ทำให้มนุษย์พ่ายแพ้เท่าการร่วงหล่น | The 101 World
Ad text "Ask Dr. Ruth" อายครูไม่รู้วิชา อายกามา...ปรึกษารูธ! (เข้าฉายที่ House Samyan แล้ววันนี้) . ชีวิต... Gorillaz: Reject False Icons สารคดีบันทึกการทำงานในห้องอัดและทัวร์คอนเสิร์ตตลอด​ 3 ปีเต็มของ​ Go... "เป็นไปได้หรือไม่ว่า คนเราอาจไม่ได้กลัวความสูง กระทั่งไม่ได้กลัวความตาย เราเพียงแต่กลัวการร่วงหล่...
CTA type N/A BOOK_TRAVEL N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 64 1246 575

Documentary Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Documentary Club” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Documentary Club” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Documentary Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ask Dr. Ruth อายครูไม่รู้วิชา อายกามา...ปรึกษารูธ! Gorillaz: Reject False Icons Free Solo : เมื่อความตายไม่ทำให้มนุษย์พ่ายแพ้เท่าการร่วงหล่น | The 101 World
Ad text  "Ask Dr. Ruth" อายครูไม่รู้วิชา อายกามา...ปรึกษารูธ! (เข้าฉายที่ House Samyan แล้ววันนี้) . ชีวิต...  Gorillaz: Reject False Icons สารคดีบันทึกการทำงานในห้องอัดและทัวร์คอนเสิร์ตตลอด​ 3 ปีเต็มของ​ Go...  "เป็นไปได้หรือไม่ว่า คนเราอาจไม่ได้กลัวความสูง กระทั่งไม่ได้กลัวความตาย เราเพียงแต่กลัวการร่วงหล่...
Ad type  other  other  other
Ad word count 1817  1489  233

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Documentary Club”, the text type used is other to obtain the best ad performance. “Documentary Club” can use this copy style more. On the other hand, “Documentary Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Documentary Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Documentary Club” are:N/A,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Documentary Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Documentary Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Documentary Club” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Documentary Club”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Documentary Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Documentary Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Documentary Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Documentary Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.