Award-winning Case Study For DNA Testing Adviser By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DNA Testing Adviser”, or large enterprises, they have established a Facebook page for advertising and promotion. “DNA Testing Adviser” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DNA Testing Adviser” through the method of adspy!

DNA Testing Adviser Facebook ad Introduction by ad spy method

“DNA Testing Adviser” introduction:Genealogists and Adoptees Are Finding Their Families with DNA Testing. This is a Fan Page for the web site that explains how to do that --

“DNA Testing Adviser” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DNA Testing Adviser” ads data to help “DNA Testing Adviser” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DNA Testing Adviser”. In this report, we analyze in detail the best ad cases of “DNA Testing Adviser”.

DNA Testing Adviser Top3 Ads Case Study:

Advertisers DNA Testing Adviser DNA Testing Adviser DNA Testing Adviser
Ad title Current DNA Test Sales $59 Sale on AncestryDNA Test for Valentine's Day Current DNA Test Sales
Ad text Great Sales on My Recommended DNA Tests. Most of my favorite DNA tests are sale-priced right now.... The word's most popular DNA test is now just $59. Experts agree that the AncestryDNA test is a mu... Last Chance for Valentine's Sales of DNA Tests. Three of my recommended DNA tests have brief Vale...
Ad format Image Image Image
Categories Science Website Science Website Science Website
Duration 2 days 1 days 1 days
Like 32 68 6

DNA Testing Adviser Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DNA Testing Adviser” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DNA Testing Adviser” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DNA Testing Adviser” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Current DNA Test Sales $59 Sale on AncestryDNA Test for Valentine's Day Current DNA Test Sales
Ad text  Great Sales on My Recommended DNA Tests. Most of my favorite DNA tests are sale-priced right now....  The word's most popular DNA test is now just $59. Experts agree that the AncestryDNA test is a mu...  Last Chance for Valentine's Sales of DNA Tests. Three of my recommended DNA tests have brief Vale...
Ad type  other  other  other
Ad word count 427  313  272

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DNA Testing Adviser”, the text type used is other to obtain the best ad performance. “DNA Testing Adviser” can use this copy style more. On the other hand, “DNA Testing Adviser” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DNA Testing Adviser” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DNA Testing Adviser” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “DNA Testing Adviser” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DNA Testing Adviser” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DNA Testing Adviser” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DNA Testing Adviser”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“DNA Testing Adviser” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DNA Testing Adviser” ad case study report

If you want to check the best ad case study of other advertisers related to “DNA Testing Adviser”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DNA Testing Adviser”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.