Award-winning Case Study For DMCI Homes By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DMCI Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “DMCI Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DMCI Homes” through the method of adspy!

DMCI Homes Facebook ad Introduction by ad spy method

“DMCI Homes” introduction:The OFFICIAL page of the Philippines' leading developer of resort-inspired condominiums.

“DMCI Homes” Facebook ads last run:2020-02-17 06:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DMCI Homes” ads data to help “DMCI Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DMCI Homes”. In this report, we analyze in detail the best ad cases of “DMCI Homes”.

DMCI Homes Top3 Ads Case Study:

 1st2nd3rd
Advertisers DMCI Homes DMCI Homes DMCI Homes
Ad title 6 Tips on How to Buy a Condo as a New Couple Connect in Messenger A Condo Makeover: The Best Paint for Room Walls
Ad text If you’re a new couple wondering how to buy a condo, here are some things you need to know to be ... Live life in rhythm in Cameron Residences, a symphony of urban connectivity and exclusive sanctuary. This year, splash new and refreshing colors in your condo. Try these colors out!
CTA type N/A GET_QUOTE N/A
Ad format Image Others Image
Categories other other other
Duration 11 days 4 days 1 days
Like 52 687 111

DMCI Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DMCI Homes” top 3 ads are: Image,Others, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DMCI Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DMCI Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 6 Tips on How to Buy a Condo as a New Couple Connect in Messenger A Condo Makeover: The Best Paint for Room Walls
Ad text  If you’re a new couple wondering how to buy a condo, here are some things you need to know to be ...  Live life in rhythm in Cameron Residences, a symphony of urban connectivity and exclusive sanctuary.  This year, splash new and refreshing colors in your condo. Try these colors out!
Ad type  other  other  other
Ad word count 127  100  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DMCI Homes”, the text type used is other to obtain the best ad performance. “DMCI Homes” can use this copy style more. On the other hand, “DMCI Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DMCI Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DMCI Homes” are:N/A,GET_QUOTE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “DMCI Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DMCI Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DMCI Homes” top 3 ads schedules are: 11 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DMCI Homes”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“DMCI Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DMCI Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “DMCI Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DMCI Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.