Award-winning Case Study For Diver Chevrolet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Diver Chevrolet”, or large enterprises, they have established a Facebook page for advertising and promotion. “Diver Chevrolet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Diver Chevrolet” through the method of adspy!

Diver Chevrolet Facebook ad Introduction by ad spy method

“Diver Chevrolet” introduction:Diver Chevrolet is the State of Delaware's leader in Overall Chevy Sales Volume & Customer Satisfaction! Discover why we make it worth the drive for our customers from New Castle, DE, Philadelphia, Pennsylvania, and beyond.

“Diver Chevrolet” Facebook ads last run:2020-02-17 07:44:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Diver Chevrolet” ads data to help “Diver Chevrolet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Diver Chevrolet”. In this report, we analyze in detail the best ad cases of “Diver Chevrolet”.

Diver Chevrolet Top3 Ads Case Study:

Advertisers Diver Chevrolet Diver Chevrolet Diver Chevrolet
Ad title Diver Chevrolet Shop Diver Chevrolet Test drive a Chevy today!
Ad text Searching for a reliable and reasonably priced pre-owned vehicle? Stop in to Diver Chevrolet for ... Searching for a new or pre-owned vehicle but are worried that your past financial history may kee... Select your Chevy from a full lineup of innovative choices with available advanced safety tech, s...
Ad format Carousel Image Carousel
Categories Car Dealership Car Dealership Car Dealership
Duration 1 days 1 days 1 days
Like 3 1 1

Diver Chevrolet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Diver Chevrolet” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Diver Chevrolet” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Diver Chevrolet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Diver Chevrolet Shop Diver Chevrolet Test drive a Chevy today!
Ad text  Searching for a reliable and reasonably priced pre-owned vehicle? Stop in to Diver Chevrolet for ...  Searching for a new or pre-owned vehicle but are worried that your past financial history may kee...  Select your Chevy from a full lineup of innovative choices with available advanced safety tech, s...
Ad type  other  other  other
Ad word count 190  221  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Diver Chevrolet”, the text type used is other to obtain the best ad performance. “Diver Chevrolet” can use this copy style more. On the other hand, “Diver Chevrolet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Diver Chevrolet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Diver Chevrolet” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Diver Chevrolet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Diver Chevrolet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Diver Chevrolet” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Diver Chevrolet”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Diver Chevrolet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Diver Chevrolet” ad case study report

If you want to check the best ad case study of other advertisers related to “Diver Chevrolet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Diver Chevrolet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.