Award-winning Case Study For Dive Oahu By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dive Oahu”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dive Oahu” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dive Oahu” through the method of adspy!

Dive Oahu Facebook ad Introduction by ad spy method

“Dive Oahu” introduction:Dive Oahu offers premier diving from Waikiki with two retail locations. We are a PADI Five Star Career Development Center.

“Dive Oahu” Facebook ads last run:2020-02-17 07:08:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dive Oahu” ads data to help “Dive Oahu” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dive Oahu”. In this report, we analyze in detail the best ad cases of “Dive Oahu”.

Dive Oahu Top3 Ads Case Study:

 1st2nd3rd
Advertisers Dive Oahu Dive Oahu Dive Oahu
Ad title Dive Oahu Dive Oahu Dive Oahu
Ad text Save 15% OFF and enjoy scuba diving on Oahu, Hawaii with professional and friendly staff. We of... We dive beautiful sites from shallow reefs to deep wrecks for certified divers and non-certified ... No Night Diving Experience Necessary! Enjoy and see what comes about when the lights go out and...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Others Others Carousel
Categories Scuba Diving Center Scuba Diving Center Scuba Diving Center
Duration 1 days 1 days 24 days
Like 2 1 0

Dive Oahu Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dive Oahu” top 3 ads are: Others,Others, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dive Oahu” likes to use Others ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dive Oahu” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dive Oahu Dive Oahu Dive Oahu
Ad text  Save 15% OFF and enjoy scuba diving on Oahu, Hawaii with professional and friendly staff. We of...  We dive beautiful sites from shallow reefs to deep wrecks for certified divers and non-certified ...  No Night Diving Experience Necessary! Enjoy and see what comes about when the lights go out and...
Ad type  other  other  other
Ad word count 332  241  230

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dive Oahu”, the text type used is other to obtain the best ad performance. “Dive Oahu” can use this copy style more. On the other hand, “Dive Oahu” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dive Oahu” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dive Oahu” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Dive Oahu” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dive Oahu” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dive Oahu” top 3 ads schedules are: 1 days,1 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dive Oahu”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dive Oahu” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dive Oahu” ad case study report

If you want to check the best ad case study of other advertisers related to “Dive Oahu”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dive Oahu”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.