Award-winning Case Study For Discover Puerto Rico By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Discover Puerto Rico”, or large enterprises, they have established a Facebook page for advertising and promotion. “Discover Puerto Rico” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Discover Puerto Rico” through the method of adspy!

Discover Puerto Rico Facebook ad Introduction by ad spy method

“Discover Puerto Rico” introduction:The official Facebook page for Puerto Rico travel. Visit to start planning your trip to paradise!

“Discover Puerto Rico” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Discover Puerto Rico” ads data to help “Discover Puerto Rico” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Discover Puerto Rico”. In this report, we analyze in detail the best ad cases of “Discover Puerto Rico”.

Discover Puerto Rico Top3 Ads Case Study:

Advertisers Discover Puerto Rico Discover Puerto Rico Discover Puerto Rico
Ad title Escape to Paradise Soak in the Island’s Vibrant Spirit Immerse Yourself
Ad text Plan your getaway to the turquoise beaches and sunny skies of Puerto Rico, an ocean playground li... Walk through 500 years of history and discover why Puerto Rico is a place unlike anywhere else in... Experience the vibrant rhythm of Puerto Rico through our amazing art, music, festivals and museums.
Ad format Video Video Video
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 6 days 3 days 1 days
Like 50 479 40

Discover Puerto Rico Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Discover Puerto Rico” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Discover Puerto Rico” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Discover Puerto Rico” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Escape to Paradise Soak in the Island’s Vibrant Spirit Immerse Yourself
Ad text  Plan your getaway to the turquoise beaches and sunny skies of Puerto Rico, an ocean playground li...  Walk through 500 years of history and discover why Puerto Rico is a place unlike anywhere else in...  Experience the vibrant rhythm of Puerto Rico through our amazing art, music, festivals and museums.
Ad type  other  other  other
Ad word count 109  108  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Discover Puerto Rico”, the text type used is other to obtain the best ad performance. “Discover Puerto Rico” can use this copy style more. On the other hand, “Discover Puerto Rico” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Discover Puerto Rico” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Discover Puerto Rico” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Discover Puerto Rico” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Discover Puerto Rico” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Discover Puerto Rico” top 3 ads schedules are: 6 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Discover Puerto Rico”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Discover Puerto Rico” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Discover Puerto Rico” ad case study report

If you want to check the best ad case study of other advertisers related to “Discover Puerto Rico”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Discover Puerto Rico”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.