Award-winning Case Study For Discover Long Island By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Discover Long Island”, or large enterprises, they have established a Facebook page for advertising and promotion. “Discover Long Island” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Discover Long Island” through the method of adspy!

Discover Long Island Facebook ad Introduction by ad spy method

“Discover Long Island” introduction:If you live on Long Island, moved from Long Island, have family here, or LOVE Long Island, be a part of the Official Long Island NY tourism page. © 2011

“Discover Long Island” Facebook ads last run:2020-02-17 06:24:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Discover Long Island” ads data to help “Discover Long Island” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Discover Long Island”. In this report, we analyze in detail the best ad cases of “Discover Long Island”.

Discover Long Island Top3 Ads Case Study:

Advertisers Discover Long Island Discover Long Island Discover Long Island
Ad title Short Flight, Long Island Short Flight Long Island - Landing on Long Island | Discover Long Island Short Flight, Long Island
Ad text Plan your trip today for the best way to access beaches, wineries, mansions, and more! Plan your trip today for the best way to access beaches, wineries, mansions, and more! Long Island MacArthur Airport (ISP), NY’s most convenient airport, is the best way to access Long...
Ad format Image Image Image
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 20 days 20 days 15 days
Like 0 0 7

Discover Long Island Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Discover Long Island” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Discover Long Island” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Discover Long Island” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Short Flight, Long Island Short Flight Long Island - Landing on Long Island | Discover Long Island Short Flight, Long Island
Ad text  Plan your trip today for the best way to access beaches, wineries, mansions, and more!  Plan your trip today for the best way to access beaches, wineries, mansions, and more!  Long Island MacArthur Airport (ISP), NY’s most convenient airport, is the best way to access Long...
Ad type  other  other  other
Ad word count 86  86  179

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Discover Long Island”, the text type used is other to obtain the best ad performance. “Discover Long Island” can use this copy style more. On the other hand, “Discover Long Island” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Discover Long Island” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Discover Long Island” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Discover Long Island” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Discover Long Island” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Discover Long Island” top 3 ads schedules are: 20 days,20 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Discover Long Island”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Discover Long Island” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Discover Long Island” ad case study report

If you want to check the best ad case study of other advertisers related to “Discover Long Island”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Discover Long Island”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.