Award-winning Case Study For Discount Travel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Discount Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Discount Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Discount Travel” through the method of adspy!

Discount Travel Facebook ad Introduction by ad spy method

“Discount Travel” introduction:С нами вы будете летать чаще, отдохнете лучше, увидите больше и потратите меньше!

“Discount Travel” Facebook ads last run:2020-02-22 16:38:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Discount Travel” ads data to help “Discount Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Discount Travel”. In this report, we analyze in detail the best ad cases of “Discount Travel”.

Discount Travel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Discount Travel Discount Travel Discount Travel
Ad title Photos from Discount Travel Dnepr's post Семейный фестиваль с 01-05 мая в AKKA HOTELS! Photos from Discount Travel Dnepr's post
Ad text Горящий тур в Мексику ✈ вылет из Киева 02.03 на 11 ночей Стоимость за 2-х! Gran... ‍‍Семейный фестиваль с 01-05 мая в AKKA HOTELS! От 549 евро за одного! ✈Турция из Запорожья 29.0... АКЦИЯ ПРИ БРОНИРОВАНИИ ДО КОНЦА НЕДЕЛИ❗️ ГРЕЦИЯ ХАЛКИДИКИ с вылетом ✈️из Днепра. Одни из лучших ...
CTA type MESSAGE_PAGE MESSAGE_PAGE MESSAGE_PAGE
Ad format Carousel Video Carousel
Categories Tour Agency Tour Agency Tour Agency
Duration 1 days 1 days 1 days
Like 43 6 105

Discount Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Discount Travel” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Discount Travel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Discount Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Discount Travel Dnepr's post Семейный фестиваль с 01-05 мая в AKKA HOTELS! Photos from Discount Travel Dnepr's post
Ad text  Горящий тур в Мексику ✈ вылет из Киева 02.03 на 11 ночей Стоимость за 2-х! Gran...  ‍‍Семейный фестиваль с 01-05 мая в AKKA HOTELS! От 549 евро за одного! ✈Турция из Запорожья 29.0...  АКЦИЯ ПРИ БРОНИРОВАНИИ ДО КОНЦА НЕДЕЛИ❗️ ГРЕЦИЯ ХАЛКИДИКИ с вылетом ✈️из Днепра. Одни из лучших ...
Ad type  other  other  other
Ad word count 720  1199  1070

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Discount Travel”, the text type used is other to obtain the best ad performance. “Discount Travel” can use this copy style more. On the other hand, “Discount Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Discount Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Discount Travel” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Discount Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Discount Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Discount Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Discount Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Discount Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Discount Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Discount Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Discount Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.