Award-winning Case Study For Discos Ciudad By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Discos Ciudad”, or large enterprises, they have established a Facebook page for advertising and promotion. “Discos Ciudad” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Discos Ciudad” through the method of adspy!

Discos Ciudad Facebook ad Introduction by ad spy method

“Discos Ciudad” introduction:Sello Discográfico! Contamos con diversas opciones para tu grupo...

“Discos Ciudad” Facebook ads last run:2020-01-19 19:39:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Discos Ciudad” ads data to help “Discos Ciudad” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Discos Ciudad”. In this report, we analyze in detail the best ad cases of “Discos Ciudad”.

Discos Ciudad Top3 Ads Case Study:

Advertisers Discos Ciudad Discos Ciudad Discos Ciudad
Ad title ¡Lo mejor de tierra caliente! CONGA, CONGUITA - BANDA CRUZ DE LA CANDELARIA **Official Music Video #ciudad Peregrinos
Ad text "ESTUVE" el más reciente sencillo de Ardientez Musical de Tierra Caliente que se escucha en todos... Se el primero en ver el nuevo sencillo de carnaval "CONGA CONGUITA" 🃏que se estreno el día de hoy... Esta es la nueva propuesta musical más joven de tierra caliente Luis Fernando Mendez Carmona "E...
Ad format Video Video Image
Categories Record Label Record Label Record Label
Duration 68 days 1 days 12 days
Like 112 25 188

Discos Ciudad Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Discos Ciudad” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Discos Ciudad” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Discos Ciudad” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ¡Lo mejor de tierra caliente! CONGA, CONGUITA - BANDA CRUZ DE LA CANDELARIA **Official Music Video #ciudad Peregrinos
Ad text  "ESTUVE" el más reciente sencillo de Ardientez Musical de Tierra Caliente que se escucha en todos...  Se el primero en ver el nuevo sencillo de carnaval "CONGA CONGUITA" 🃏que se estreno el día de hoy...  Esta es la nueva propuesta musical más joven de tierra caliente Luis Fernando Mendez Carmona "E...
Ad type  other  other  other
Ad word count 148  263  306

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Discos Ciudad”, the text type used is other to obtain the best ad performance. “Discos Ciudad” can use this copy style more. On the other hand, “Discos Ciudad” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Discos Ciudad” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Discos Ciudad” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Discos Ciudad” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Discos Ciudad” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Discos Ciudad” top 3 ads schedules are: 68 days,1 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Discos Ciudad”‘s top 1 ad duration is 68 days. Every advertisement has a life cycle.
“Discos Ciudad” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Discos Ciudad” ad case study report

If you want to check the best ad case study of other advertisers related to “Discos Ciudad”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Discos Ciudad”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.