Award-winning Case Study For Direct Bed By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Direct Bed”, or large enterprises, they have established a Facebook page for advertising and promotion. “Direct Bed” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Direct Bed” through the method of adspy!

Direct Bed Facebook ad Introduction by ad spy method

“Direct Bed” introduction:Well Reviewed, Canadian Made Luxury Bedding Directly to your door Risk Free. Discover the best way to buy a mattress online!

“Direct Bed” Facebook ads last run:2020-02-25 08:30:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Direct Bed” ads data to help “Direct Bed” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Direct Bed”. In this report, we analyze in detail the best ad cases of “Direct Bed”.

Direct Bed Top3 Ads Case Study:

Advertisers Direct Bed Direct Bed Direct Bed
Ad title Student Mattress Deals at Direct Bed Bath Time to Bed Time Direct Bed
Ad text Direct Bed has the 🔥🔥HOTTEST🔥🔥 Student Mattress Deals ❤️ $69 Hamilton Suite Mattress (good) -->... We have a range of Mattresses from $69, SALE ends in 4 Days! Introducing the Pure Zee Collection. What Mattress are you Breathing Every Night?
Ad format Video Video Carousel
Categories other Furniture Furniture
Duration 122 days 24 days 28 days
Like 6 0 0

Direct Bed Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Direct Bed” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Direct Bed” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Direct Bed” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Student Mattress Deals at Direct Bed Bath Time to Bed Time Direct Bed
Ad text  Direct Bed has the 🔥🔥HOTTEST🔥🔥 Student Mattress Deals ❤️ $69 Hamilton Suite Mattress (good) -->...  We have a range of Mattresses from $69, SALE ends in 4 Days!  Introducing the Pure Zee Collection. What Mattress are you Breathing Every Night?
Ad type  other  other  other
Ad word count 547  60  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Direct Bed”, the text type used is other to obtain the best ad performance. “Direct Bed” can use this copy style more. On the other hand, “Direct Bed” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Direct Bed” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Direct Bed” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Direct Bed” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Direct Bed” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Direct Bed” top 3 ads schedules are: 122 days,24 days, and 28 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Direct Bed”‘s top 1 ad duration is 122 days. Every advertisement has a life cycle.
“Direct Bed” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Direct Bed” ad case study report

If you want to check the best ad case study of other advertisers related to “Direct Bed”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Direct Bed”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.