Award-winning Case Study For Direcional Engenharia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Direcional Engenharia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Direcional Engenharia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Direcional Engenharia” through the method of adspy!

Direcional Engenharia Facebook ad Introduction by ad spy method

“Direcional Engenharia” introduction:Há 37 anos no mercado e presente em 12 estados brasileiros, somos a 2ª maior construtora do país com 120 mil unidades entregues e incorporadas no Brasil.

“Direcional Engenharia” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Direcional Engenharia” ads data to help “Direcional Engenharia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Direcional Engenharia”. In this report, we analyze in detail the best ad cases of “Direcional Engenharia”.

Direcional Engenharia Top3 Ads Case Study:

Advertisers Direcional Engenharia Direcional Engenharia Direcional Engenharia
Ad title More no Viva Vida Alegria Realize o sonho da casa própria! Direcional Engenharia
Ad text Conheça o Viva Vida Alegria, em Belford Roxo e more em um apartamento de 2 quartos com lazer comp... A Quartzo e a Direcional tem a oportunidade para você realizar o sonho da casa própria: o Viva Vi... A Direcional tem o lugar perfeito para você e sua família, o novo lançamento, o Reserva Acqua. Sã...
Ad format Image Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 119 1266 51

Direcional Engenharia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Direcional Engenharia” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Direcional Engenharia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Direcional Engenharia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title More no Viva Vida Alegria Realize o sonho da casa própria! Direcional Engenharia
Ad text  Conheça o Viva Vida Alegria, em Belford Roxo e more em um apartamento de 2 quartos com lazer comp...  A Quartzo e a Direcional tem a oportunidade para você realizar o sonho da casa própria: o Viva Vi...  A Direcional tem o lugar perfeito para você e sua família, o novo lançamento, o Reserva Acqua. Sã...
Ad type  other  other  other
Ad word count 231  213  291

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Direcional Engenharia”, the text type used is other to obtain the best ad performance. “Direcional Engenharia” can use this copy style more. On the other hand, “Direcional Engenharia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Direcional Engenharia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Direcional Engenharia” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Direcional Engenharia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Direcional Engenharia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Direcional Engenharia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Direcional Engenharia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Direcional Engenharia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Direcional Engenharia” ad case study report

If you want to check the best ad case study of other advertisers related to “Direcional Engenharia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Direcional Engenharia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.