Award-winning Case Study For Digital Marketing Institute By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Digital Marketing Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “Digital Marketing Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Digital Marketing Institute” through the method of adspy!

Digital Marketing Institute Facebook ad Introduction by ad spy method

“Digital Marketing Institute” introduction:The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.

“Digital Marketing Institute” Facebook ads last run:2020-02-21 15:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Digital Marketing Institute” ads data to help “Digital Marketing Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Digital Marketing Institute”. In this report, we analyze in detail the best ad cases of “Digital Marketing Institute”.

Digital Marketing Institute Top3 Ads Case Study:

Advertisers Digital Marketing Institute Digital Marketing Institute Digital Marketing Institute
Ad title Gain CPD Credits Digital Marketing Institute Gain CPD Credits
Ad text Did you know? We've partnered with Hubspot so you can use your Hubspot certifications to gain MyD... Announcing a new Digital Marketing Institute partnership. You can now gain CPD credits through th... Did you know? We've partnered with Google so you can use your Google certifications to gain MyDMI...
Ad format Image Carousel Image
Categories College & University College & University College & University
Duration 10 days 10 days 10 days
Like 0 0 0

Digital Marketing Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Digital Marketing Institute” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Digital Marketing Institute” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Digital Marketing Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Gain CPD Credits Digital Marketing Institute Gain CPD Credits
Ad text  Did you know? We've partnered with Hubspot so you can use your Hubspot certifications to gain MyD...  Announcing a new Digital Marketing Institute partnership. You can now gain CPD credits through th...  Did you know? We've partnered with Google so you can use your Google certifications to gain MyDMI...
Ad type  other  other  other
Ad word count 112  160  110

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Digital Marketing Institute”, the text type used is other to obtain the best ad performance. “Digital Marketing Institute” can use this copy style more. On the other hand, “Digital Marketing Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Digital Marketing Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Digital Marketing Institute” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Digital Marketing Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Digital Marketing Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Digital Marketing Institute” top 3 ads schedules are: 10 days,10 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Digital Marketing Institute”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Digital Marketing Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Digital Marketing Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “Digital Marketing Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Digital Marketing Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.