Award-winning Case Study For Differin US By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Differin US”, or large enterprises, they have established a Facebook page for advertising and promotion. “Differin US” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Differin US” through the method of adspy!

Differin US Facebook ad Introduction by ad spy method

“Differin US” introduction: Differin® Gel is the first and only FDA approved, over-the-counter (OTC) product to contain a prescription-strength acne fighting retinoid – adapalene.

“Differin US” Facebook ads last run:2020-02-17 05:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Differin US” ads data to help “Differin US” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Differin US”. In this report, we analyze in detail the best ad cases of “Differin US”.

Differin US Top3 Ads Case Study:

 1st2nd3rd
Advertisers Differin US Differin US Differin US
Ad title Differin US Differin US Meet Your New Routine
Ad text The future is bright Add retinoid-powered Differin Gel to your daily routine to unclog pores and... The future is bright Add retinoid-powered Differin Gel to your daily routine to unclog pores and... Clear acne—easy as 1, 2, 3. Start your clear skin journey with a refreshed routine, including acn...
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Carousel Carousel Others
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 13 days 1 days
Like 233 7 98

Differin US Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Differin US” top 3 ads are: Carousel,Carousel, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Differin US” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Differin US” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Differin US Differin US Meet Your New Routine
Ad text  The future is bright Add retinoid-powered Differin Gel to your daily routine to unclog pores and...  The future is bright Add retinoid-powered Differin Gel to your daily routine to unclog pores and...  Clear acne—easy as 1, 2, 3. Start your clear skin journey with a refreshed routine, including acn...
Ad type  other  other  other
Ad word count 116  116  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Differin US”, the text type used is other to obtain the best ad performance. “Differin US” can use this copy style more. On the other hand, “Differin US” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Differin US” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Differin US” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Differin US” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Differin US” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Differin US” top 3 ads schedules are: 1 days,13 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Differin US”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Differin US” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Differin US” ad case study report

If you want to check the best ad case study of other advertisers related to “Differin US”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Differin US”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.