Award-winning Case Study For Diario Público By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Diario Público”, or large enterprises, they have established a Facebook page for advertising and promotion. “Diario Público” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Diario Público” through the method of adspy!

Diario Público Facebook ad Introduction by ad spy method

“Diario Público” introduction:Mantente al día de la actualidad en http://www.publico.es - También puedes encontrarnos en Twitter: http://twitter.com/publico_es

“Diario Público” Facebook ads last run:2020-02-17 09:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Diario Público” ads data to help “Diario Público” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Diario Público”. In this report, we analyze in detail the best ad cases of “Diario Público”.

Diario Público Top3 Ads Case Study:

 1st2nd3rd
Advertisers Diario Público Diario Público Diario Público
Ad title Muere el joven de 18 años que resultó gravemente herido por la Policía durante las protestas en Colombia El abogado de ‘La Manada’ ataca con dureza a Carme Chaparro cuando le pregunta por su veto en una conferencia sobre agresiones sexuales Una vecina acosada por los Espinosa de los Monteros: "Estaba todo absolutamente destrozado para que no pudiera vivir"
Ad text El joven recibió el impacto de una granada aturdidora en la cabeza "¿Usted se cree o se ve capacitado para hablar en un curso sobre agresiones sexuales?": la pregun... "No había ascensor, no había luz hasta las 20:00 horas de la noche... Era espantonso"
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 42 59 291

Diario Público Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Diario Público” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Diario Público” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Diario Público” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Muere el joven de 18 años que resultó gravemente herido por la Policía durante las protestas en Colombia El abogado de ‘La Manada’ ataca con dureza a Carme Chaparro cuando le pregunta por su veto en una conferencia sobre agresiones sexuales Una vecina acosada por los Espinosa de los Monteros: "Estaba todo absolutamente destrozado para que no pudiera vivir"
Ad text  El joven recibió el impacto de una granada aturdidora en la cabeza  "¿Usted se cree o se ve capacitado para hablar en un curso sobre agresiones sexuales?": la pregun...  "No había ascensor, no había luz hasta las 20:00 horas de la noche... Era espantonso"
Ad type  other  other  other
Ad word count 66  166  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Diario Público”, the text type used is other to obtain the best ad performance. “Diario Público” can use this copy style more. On the other hand, “Diario Público” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Diario Público” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Diario Público” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Diario Público” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Diario Público” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Diario Público” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Diario Público”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Diario Público” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Diario Público” ad case study report

If you want to check the best ad case study of other advertisers related to “Diario Público”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Diario Público”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.