Award-winning Case Study For Diamonds Direct By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Diamonds Direct”, or large enterprises, they have established a Facebook page for advertising and promotion. “Diamonds Direct” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Diamonds Direct” through the method of adspy!

Diamonds Direct Facebook ad Introduction by ad spy method

“Diamonds Direct” introduction:We offer one of America's largest selections of certified diamonds and designer jewelry, with an unmatched value and excellent warrantees and guarantees.

“Diamonds Direct” Facebook ads last run:2020-02-17 06:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Diamonds Direct” ads data to help “Diamonds Direct” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Diamonds Direct”. In this report, we analyze in detail the best ad cases of “Diamonds Direct”.

Diamonds Direct Top3 Ads Case Study:

Advertisers Diamonds Direct Diamonds Direct Diamonds Direct
Ad title Diamonds Direct | Store Locations Diamonds Direct | Store Locations Diamonds Direct | Store Locations
Ad text Personalized education. Unmatched customer service. 110% lifetime upgrade policy. Visit one of ou... Personalized education. Unmatched customer service. 110% lifetime upgrade policy. Visit one of ou... We're proud to be America's leading direct diamond importer. Visit one of our beautiful showrooms...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Jewelry/Watches Jewelry/Watches Jewelry/Watches
Duration 38 days 104 days 38 days
Like 8 1 5

Diamonds Direct Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Diamonds Direct” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Diamonds Direct” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Diamonds Direct” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Diamonds Direct | Store Locations Diamonds Direct | Store Locations Diamonds Direct | Store Locations
Ad text  Personalized education. Unmatched customer service. 110% lifetime upgrade policy. Visit one of ou...  Personalized education. Unmatched customer service. 110% lifetime upgrade policy. Visit one of ou...  We're proud to be America's leading direct diamond importer. Visit one of our beautiful showrooms...
Ad type  other  other  other
Ad word count 170  170  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Diamonds Direct”, the text type used is other to obtain the best ad performance. “Diamonds Direct” can use this copy style more. On the other hand, “Diamonds Direct” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Diamonds Direct” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Diamonds Direct” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Diamonds Direct” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Diamonds Direct” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Diamonds Direct” top 3 ads schedules are: 38 days,104 days, and 38 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Diamonds Direct”‘s top 1 ad duration is 38 days. Every advertisement has a life cycle.
“Diamonds Direct” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Diamonds Direct” ad case study report

If you want to check the best ad case study of other advertisers related to “Diamonds Direct”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Diamonds Direct”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.