Award-winning Case Study For Diadem Boutique By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Diadem Boutique”, or large enterprises, they have established a Facebook page for advertising and promotion. “Diadem Boutique” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Diadem Boutique” through the method of adspy!

Diadem Boutique Facebook ad Introduction by ad spy method

“Diadem Boutique” introduction:Diadem is a women's accessory boutique run by a wife and husband team based in Denver, Colorado

“Diadem Boutique” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Diadem Boutique” ads data to help “Diadem Boutique” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Diadem Boutique”. In this report, we analyze in detail the best ad cases of “Diadem Boutique”.

Diadem Boutique Top3 Ads Case Study:

Advertisers Diadem Boutique Diadem Boutique Diadem Boutique
Ad title Use 'CROWN10' for 10% OFF! Use 'CROWN10' for 10% Off Use 'CROWN10' for 10% Off
Ad text Boho chic clothing & accessories at low prices! Shop >>> Earrings for every occasion✨ Shop Now >>> Earrings for every occasion✨ Shop Now >>>
Ad format Video Carousel Carousel
Categories Jewelry/Watches Jewelry/Watches Jewelry/Watches
Duration 158 days 174 days 174 days
Like 1 1 0

Diadem Boutique Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Diadem Boutique” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Diadem Boutique” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Diadem Boutique” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Use 'CROWN10' for 10% OFF! Use 'CROWN10' for 10% Off Use 'CROWN10' for 10% Off
Ad text  Boho chic clothing & accessories at low prices! Shop >>>  Earrings for every occasion✨ Shop Now >>>  Earrings for every occasion✨ Shop Now >>>
Ad type  other  other  other
Ad word count 76  82  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Diadem Boutique”, the text type used is other to obtain the best ad performance. “Diadem Boutique” can use this copy style more. On the other hand, “Diadem Boutique” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Diadem Boutique” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Diadem Boutique” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Diadem Boutique” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Diadem Boutique” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Diadem Boutique” top 3 ads schedules are: 158 days,174 days, and 174 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Diadem Boutique”‘s top 1 ad duration is 158 days. Every advertisement has a life cycle.
“Diadem Boutique” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Diadem Boutique” ad case study report

If you want to check the best ad case study of other advertisers related to “Diadem Boutique”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Diadem Boutique”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.