Award-winning Case Study For Diário de Notícias By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Diário de Notícias”, or large enterprises, they have established a Facebook page for advertising and promotion. “Diário de Notícias” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Diário de Notícias” through the method of adspy!

Diário de Notícias Facebook ad Introduction by ad spy method

“Diário de Notícias” introduction:Esta é a página Facebook do Diário de Notícias - Há 150 anos a contar as histórias de Portugal e do mundo

“Diário de Notícias” Facebook ads last run:2020-02-17 07:16:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Diário de Notícias” ads data to help “Diário de Notícias” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Diário de Notícias”. In this report, we analyze in detail the best ad cases of “Diário de Notícias”.

Diário de Notícias Top3 Ads Case Study:

Advertisers Diário de Notícias Diário de Notícias Diário de Notícias
Ad title Andar de mão dada com o treinador já é possível. Insultos a Marega abrem a discussão sobre racismo no futebol português Jorge Jesus à procura do primeiro troféu da época
Ad text Através de um simples sensor vai poder ter acesso a vários dados que lhe permitem melhorar o seu ... Reações chegam do futebol à política. Veja o vídeo do momento 
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 23 46 1

Diário de Notícias Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Diário de Notícias” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Diário de Notícias” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Diário de Notícias” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Andar de mão dada com o treinador já é possível. Insultos a Marega abrem a discussão sobre racismo no futebol português Jorge Jesus à procura do primeiro troféu da época
Ad text  Através de um simples sensor vai poder ter acesso a vários dados que lhe permitem melhorar o seu ...  Reações chegam do futebol à política. Veja o vídeo do momento  
Ad type  other  other  other
Ad word count 236  61  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Diário de Notícias”, the text type used is other to obtain the best ad performance. “Diário de Notícias” can use this copy style more. On the other hand, “Diário de Notícias” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Diário de Notícias” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Diário de Notícias” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Diário de Notícias” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Diário de Notícias” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Diário de Notícias” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Diário de Notícias”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Diário de Notícias” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Diário de Notícias” ad case study report

If you want to check the best ad case study of other advertisers related to “Diário de Notícias”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Diário de Notícias”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.