Award-winning Case Study For DHL Motorsports By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “DHL Motorsports”, or large enterprises, they have established a Facebook page for advertising and promotion. “DHL Motorsports” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “DHL Motorsports” through the method of adspy!

DHL Motorsports Facebook ad Introduction by ad spy method

“DHL Motorsports” introduction:

“DHL Motorsports” Facebook ads last run:2020-02-22 17:20:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “DHL Motorsports” ads data to help “DHL Motorsports” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “DHL Motorsports”. In this report, we analyze in detail the best ad cases of “DHL Motorsports”.

DHL Motorsports Top3 Ads Case Study:

 1st2nd3rd
Advertisers DHL Motorsports DHL Motorsports DHL Motorsports
Ad title DHL Fastest Lap Award - 2018 Abu Dhabi GP F1 Hollywood Festival delivered by DHL ¡Gana un viaje a una carrera de MotoGP!
Ad text To get you in the mood for the #AbuDhabiGP, Sebastian Vettel takes us on his DHL Fastest Lap at t... It’s nearly time… F1 is coming to Hollywood. Delivered by DHL. To find out how DHL deliver the w... ¡Gana un viaje a una carrera de MotoGP! Participa ya en nuestro concurso #BestBikeMoment ⬇️⬇️⬇️
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 15 days
Like 166 3979 2780

DHL Motorsports Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “DHL Motorsports” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“DHL Motorsports” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “DHL Motorsports” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title DHL Fastest Lap Award - 2018 Abu Dhabi GP F1 Hollywood Festival delivered by DHL ¡Gana un viaje a una carrera de MotoGP!
Ad text  To get you in the mood for the #AbuDhabiGP, Sebastian Vettel takes us on his DHL Fastest Lap at t...  It’s nearly time… F1 is coming to Hollywood. Delivered by DHL. To find out how DHL deliver the w...  ¡Gana un viaje a una carrera de MotoGP! Participa ya en nuestro concurso #BestBikeMoment ⬇️⬇️⬇️
Ad type  other  other  other
Ad word count 204  195  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “DHL Motorsports”, the text type used is other to obtain the best ad performance. “DHL Motorsports” can use this copy style more. On the other hand, “DHL Motorsports” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “DHL Motorsports” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “DHL Motorsports” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “DHL Motorsports” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “DHL Motorsports” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “DHL Motorsports” top 3 ads schedules are: 1 days,1 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “DHL Motorsports”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“DHL Motorsports” should put ads in the best time period, so that ads get the most value in a limited time.

Related “DHL Motorsports” ad case study report

If you want to check the best ad case study of other advertisers related to “DHL Motorsports”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “DHL Motorsports”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.