Award-winning Case Study For Deutsche AIDS-Stiftung By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Deutsche AIDS-Stiftung”, or large enterprises, they have established a Facebook page for advertising and promotion. “Deutsche AIDS-Stiftung” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Deutsche AIDS-Stiftung” through the method of adspy!

Deutsche AIDS-Stiftung Facebook ad Introduction by ad spy method

“Deutsche AIDS-Stiftung” introduction:Seit 1987 helfen wir bedürftigen Menschen mit HIV/AIDS - Spendenkonto IBAN: DE85 3705 0198 0008 0040 04 / BIC: COLSDE33

“Deutsche AIDS-Stiftung” Facebook ads last run:2020-02-10 17:18:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Deutsche AIDS-Stiftung” ads data to help “Deutsche AIDS-Stiftung” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Deutsche AIDS-Stiftung”. In this report, we analyze in detail the best ad cases of “Deutsche AIDS-Stiftung”.

Deutsche AIDS-Stiftung Top3 Ads Case Study:

Advertisers Deutsche AIDS-Stiftung Deutsche AIDS-Stiftung Deutsche AIDS-Stiftung
Ad title So hilft DREAM Lucrecia und ihrer Tochter Die Geschichte von Olivia Wir helfen HIV positiven Schwangeren und ihren Familien
Ad text 1278 Mütter und 1083 Kinder waren im Jahr 2017 in den drei geförderten Gesundheitszentren von DRE... Sie war verzweifelt, als sie 2003 von ihrer #HIV-Infektion erfuhr. „Damals war es wirklich schwie... Seit 2005 engagiert sich die Deutsche #AIDS-Stiftung für das Hilfsprogramm DREAM (Disease Relief ...
Ad format Image Video Image
Categories Charity Organization Charity Organization Charity Organization
Duration 43 days 43 days 43 days
Like 9 3 8

Deutsche AIDS-Stiftung Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Deutsche AIDS-Stiftung” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Deutsche AIDS-Stiftung” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Deutsche AIDS-Stiftung” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title So hilft DREAM Lucrecia und ihrer Tochter Die Geschichte von Olivia Wir helfen HIV positiven Schwangeren und ihren Familien
Ad text  1278 Mütter und 1083 Kinder waren im Jahr 2017 in den drei geförderten Gesundheitszentren von DRE...  Sie war verzweifelt, als sie 2003 von ihrer #HIV-Infektion erfuhr. „Damals war es wirklich schwie...  Seit 2005 engagiert sich die Deutsche #AIDS-Stiftung für das Hilfsprogramm DREAM (Disease Relief ...
Ad type  other  other  other
Ad word count 907  579  526

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Deutsche AIDS-Stiftung”, the text type used is other to obtain the best ad performance. “Deutsche AIDS-Stiftung” can use this copy style more. On the other hand, “Deutsche AIDS-Stiftung” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Deutsche AIDS-Stiftung” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Deutsche AIDS-Stiftung” are:LEARN_MORE,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Deutsche AIDS-Stiftung” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Deutsche AIDS-Stiftung” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Deutsche AIDS-Stiftung” top 3 ads schedules are: 43 days,43 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Deutsche AIDS-Stiftung”‘s top 1 ad duration is 43 days. Every advertisement has a life cycle.
“Deutsche AIDS-Stiftung” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Deutsche AIDS-Stiftung” ad case study report

If you want to check the best ad case study of other advertisers related to “Deutsche AIDS-Stiftung”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Deutsche AIDS-Stiftung”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.