Award-winning Case Study For Dettol Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dettol Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dettol Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dettol Malaysia” through the method of adspy!

Dettol Malaysia Facebook ad Introduction by ad spy method

“Dettol Malaysia” introduction:Welcome to Dettol’s Facebook fanpage, a place for our fans to interact with us and each other, get involved in our events and be part of our campaigns.

“Dettol Malaysia” Facebook ads last run:2020-02-22 17:20:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dettol Malaysia” ads data to help “Dettol Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dettol Malaysia”. In this report, we analyze in detail the best ad cases of “Dettol Malaysia”.

Dettol Malaysia Top3 Ads Case Study:

Advertisers Dettol Malaysia Dettol Malaysia Dettol Malaysia
Ad title Protect yourself with Dettol Protect yourself with Dettol Dettol 12.12 Deals
Ad text Keep yourself clean and safe with Dettol. View the range of products at Shopee that meet your needs Keep yourself clean and safe with Dettol. View the range of products at Lazada that meet your needs Enjoy up to RM20 off off on Dettol products and free shipping when you shop at least RM12 at Shop...
Ad format Image Image Image
Categories other other other
Duration 4 days 5 days 1 days
Like 369 548 35

Dettol Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dettol Malaysia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dettol Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dettol Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Protect yourself with Dettol Protect yourself with Dettol Dettol 12.12 Deals
Ad text  Keep yourself clean and safe with Dettol. View the range of products at Shopee that meet your needs  Keep yourself clean and safe with Dettol. View the range of products at Lazada that meet your needs  Enjoy up to RM20 off off on Dettol products and free shipping when you shop at least RM12 at Shop...
Ad type  other  other  other
Ad word count 99  99  232

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dettol Malaysia”, the text type used is other to obtain the best ad performance. “Dettol Malaysia” can use this copy style more. On the other hand, “Dettol Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dettol Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dettol Malaysia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Dettol Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dettol Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dettol Malaysia” top 3 ads schedules are: 4 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dettol Malaysia”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Dettol Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dettol Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Dettol Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dettol Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.