Award-winning Case Study For Detour Sunglasses By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Detour Sunglasses”, or large enterprises, they have established a Facebook page for advertising and promotion. “Detour Sunglasses” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Detour Sunglasses” through the method of adspy!

Detour Sunglasses Facebook ad Introduction by ad spy method

“Detour Sunglasses” introduction:At the end of the day we're all just kids chasing our dreams

“Detour Sunglasses” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Detour Sunglasses” ads data to help “Detour Sunglasses” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Detour Sunglasses”. In this report, we analyze in detail the best ad cases of “Detour Sunglasses”.

Detour Sunglasses Top3 Ads Case Study:

 1st2nd3rd
Advertisers Detour Sunglasses Detour Sunglasses Detour Sunglasses
Ad title High Quality Shades At Not So High Prices! High Quality Shades At Not So High Prices! ️ Get 'em Before They Go Extinct
Ad text No high end designer name, no big price tag, no bull! Polarized shades starting at $25! www.det... Tired of paying $100+ for designer shades? ️ Our shades start at just $25 and all come polarized... "These shades are Dino-Mite!" -John Parker Hammond "A must have pair of Juras-sick shades!" -Dr. ...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Video Image
Categories Company Company Company
Duration 76 days 48 days 292 days
Like 0 2 417

Detour Sunglasses Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Detour Sunglasses” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Detour Sunglasses” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Detour Sunglasses” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title High Quality Shades At Not So High Prices! High Quality Shades At Not So High Prices! ️ Get 'em Before They Go Extinct
Ad text  No high end designer name, no big price tag, no bull! Polarized shades starting at $25! www.det...  Tired of paying $100+ for designer shades? ️ Our shades start at just $25 and all come polarized...  "These shades are Dino-Mite!" -John Parker Hammond "A must have pair of Juras-sick shades!" -Dr. ...
Ad type  other  other  other
Ad word count 114  125  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Detour Sunglasses”, the text type used is other to obtain the best ad performance. “Detour Sunglasses” can use this copy style more. On the other hand, “Detour Sunglasses” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Detour Sunglasses” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Detour Sunglasses” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Detour Sunglasses” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Detour Sunglasses” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Detour Sunglasses” top 3 ads schedules are: 76 days,48 days, and 292 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Detour Sunglasses”‘s top 1 ad duration is 76 days. Every advertisement has a life cycle.
“Detour Sunglasses” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Detour Sunglasses” ad case study report

If you want to check the best ad case study of other advertisers related to “Detour Sunglasses”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Detour Sunglasses”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.