Award-winning Case Study For Desun Hospital By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Desun Hospital”, or large enterprises, they have established a Facebook page for advertising and promotion. “Desun Hospital” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Desun Hospital” through the method of adspy!

Desun Hospital Facebook ad Introduction by ad spy method

“Desun Hospital” introduction:DESUN Hospital and Heart Institute: Kolkata's Best 300 Bed Superspecialty Hospital with 21 Multispeciality Departments

“Desun Hospital” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Desun Hospital” ads data to help “Desun Hospital” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Desun Hospital”. In this report, we analyze in detail the best ad cases of “Desun Hospital”.

Desun Hospital Top3 Ads Case Study:

Advertisers Desun Hospital Desun Hospital Desun Hospital
Ad title Respiratory Medicine - Emergency Services - Desun Institute of Respiratory Medicine Desun Hospital,Kolkata,India,9051715171 World Asthma Day 2019 Desun Hospital
Ad text Department of #Respiratory #Medicine Desun Hospital The Department of Respiratory Medicine DOCTOR... World #ASTHMA Day , Tuesday, 7 May 2019 ASTHMA and #Allergy Tests In this age of modern medical... Today (7 May 2019) is World Asthma Day. This World Asthma Day – STOP, and breathe easy! *S*ymptom...
Ad format Image Image Image
Categories Hospital Hospital Hospital
Duration 1 days 1 days 1 days
Like 73 19 47

Desun Hospital Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Desun Hospital” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Desun Hospital” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Desun Hospital” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Respiratory Medicine - Emergency Services - Desun Institute of Respiratory Medicine Desun Hospital,Kolkata,India,9051715171 World Asthma Day 2019 Desun Hospital
Ad text  Department of #Respiratory #Medicine Desun Hospital The Department of Respiratory Medicine DOCTOR...  World #ASTHMA Day , Tuesday, 7 May 2019 ASTHMA and #Allergy Tests In this age of modern medical...  Today (7 May 2019) is World Asthma Day. This World Asthma Day – STOP, and breathe easy! *S*ymptom...
Ad type  other  other  other
Ad word count 530  335  208

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Desun Hospital”, the text type used is other to obtain the best ad performance. “Desun Hospital” can use this copy style more. On the other hand, “Desun Hospital” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Desun Hospital” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Desun Hospital” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Desun Hospital” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Desun Hospital” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Desun Hospital” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Desun Hospital”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Desun Hospital” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Desun Hospital” ad case study report

If you want to check the best ad case study of other advertisers related to “Desun Hospital”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Desun Hospital”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.