Award-winning Case Study For Descubre Irlanda By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Descubre Irlanda”, or large enterprises, they have established a Facebook page for advertising and promotion. “Descubre Irlanda” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Descubre Irlanda” through the method of adspy!

Descubre Irlanda Facebook ad Introduction by ad spy method

“Descubre Irlanda” introduction:El organismo oficial de marketing encargado de promocionar Irlanda. Queremos compartir con la gente la belleza, cultura y estilo de vida de la isla.

“Descubre Irlanda” Facebook ads last run:2020-01-24 20:38:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Descubre Irlanda” ads data to help “Descubre Irlanda” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Descubre Irlanda”. In this report, we analyze in detail the best ad cases of “Descubre Irlanda”.

Descubre Irlanda Top3 Ads Case Study:

Advertisers Descubre Irlanda Descubre Irlanda Descubre Irlanda
Ad title Vikingos en Irlanda Planea tu viaje a Irlanda Descubre Belfast
Ad text ¿Fan de Vikingos? ¿Sabías que la mayor parte de la serie fue rodada en Irlanda? Te lo cuenta Ubbe... ¿Se te ocurre un mejor plan que visitar Irlanda? Explorar cada una de sus regiones, quedarte boqu... Te descubrimos el Belfast más impresionante con estos 10 lugares únicos. Vistas increíbles, gastr...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 5277 295 2339

Descubre Irlanda Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Descubre Irlanda” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Descubre Irlanda” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Descubre Irlanda” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vikingos en Irlanda Planea tu viaje a Irlanda Descubre Belfast
Ad text  ¿Fan de Vikingos? ¿Sabías que la mayor parte de la serie fue rodada en Irlanda? Te lo cuenta Ubbe...  ¿Se te ocurre un mejor plan que visitar Irlanda? Explorar cada una de sus regiones, quedarte boqu...  Te descubrimos el Belfast más impresionante con estos 10 lugares únicos. Vistas increíbles, gastr...
Ad type  other  other  other
Ad word count 219  284  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Descubre Irlanda”, the text type used is other to obtain the best ad performance. “Descubre Irlanda” can use this copy style more. On the other hand, “Descubre Irlanda” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Descubre Irlanda” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Descubre Irlanda” are:WATCH_MORE,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Descubre Irlanda” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Descubre Irlanda” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Descubre Irlanda” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Descubre Irlanda”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Descubre Irlanda” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Descubre Irlanda” ad case study report

If you want to check the best ad case study of other advertisers related to “Descubre Irlanda”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Descubre Irlanda”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.