Award-winning Case Study For Der Poet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Der Poet”, or large enterprises, they have established a Facebook page for advertising and promotion. “Der Poet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Der Poet” through the method of adspy!

Der Poet Facebook ad Introduction by ad spy method

“Der Poet” introduction:Instagram: der_poet_official Admin: Deno Licina

“Der Poet” Facebook ads last run:2020-01-19 19:39:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Der Poet” ads data to help “Der Poet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Der Poet”. In this report, we analyze in detail the best ad cases of “Der Poet”.

Der Poet Top3 Ads Case Study:

Advertisers Der Poet Der Poet Der Poet
Ad title Der Poet Der Poet Der Poet
Ad text Ein Begleiter für deinen Alltag. Ein Begleiter für deinen Alltag. Für mehr tiefgründige Gedanken und Texte folge uns hier ➡️ @der_poet_official
Ad format Image Image Image
Categories Writer Writer Writer
Duration 26 days 26 days 11 days
Like 95 52 0

Der Poet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Der Poet” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Der Poet” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Der Poet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Der Poet Der Poet Der Poet
Ad text  Ein Begleiter für deinen Alltag.  Ein Begleiter für deinen Alltag.  Für mehr tiefgründige Gedanken und Texte folge uns hier ➡️ @der_poet_official
Ad type  other  other  other
Ad word count 32  32  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Der Poet”, the text type used is other to obtain the best ad performance. “Der Poet” can use this copy style more. On the other hand, “Der Poet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Der Poet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Der Poet” are:LIKE_PAGE,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Der Poet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Der Poet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Der Poet” top 3 ads schedules are: 26 days,26 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Der Poet”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Der Poet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Der Poet” ad case study report

If you want to check the best ad case study of other advertisers related to “Der Poet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Der Poet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.