Award-winning Case Study For Dental Brands By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dental Brands”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dental Brands” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dental Brands” through the method of adspy!

Dental Brands Facebook ad Introduction by ad spy method

“Dental Brands” introduction:Dental Brands is one of the top distributors of dental products in Canada.

“Dental Brands” Facebook ads last run:2020-02-10 17:19:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dental Brands” ads data to help “Dental Brands” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dental Brands”. In this report, we analyze in detail the best ad cases of “Dental Brands”.

Dental Brands Top3 Ads Case Study:

Advertisers Dental Brands Dental Brands Dental Brands
Ad title Dental Brands Dental Brands Enjoy a vacation on us!
Ad text Yes, they are back! Our 2 most popular promotions, "Buy 3 and get 1 Free" or "Get $50 Gift Card w... Dental practices! If you use x-rays in your practice, note: we give a $50 gift card with your HAR... Dentists, get a $2,500 Gift Card with your dental supplies purchase! Limited time only!
Ad format Image Image Image
Categories Medical Supply Store Medical Supply Store Medical Supply Store
Duration 11 days 5 days 4 days
Like 0 31 1

Dental Brands Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dental Brands” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dental Brands” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dental Brands” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dental Brands Dental Brands Enjoy a vacation on us!
Ad text  Yes, they are back! Our 2 most popular promotions, "Buy 3 and get 1 Free" or "Get $50 Gift Card w...  Dental practices! If you use x-rays in your practice, note: we give a $50 gift card with your HAR...  Dentists, get a $2,500 Gift Card with your dental supplies purchase! Limited time only!
Ad type  other  other  other
Ad word count 209  167  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dental Brands”, the text type used is other to obtain the best ad performance. “Dental Brands” can use this copy style more. On the other hand, “Dental Brands” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dental Brands” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dental Brands” are:MESSAGE_PAGE,N/A,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Dental Brands” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dental Brands” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dental Brands” top 3 ads schedules are: 11 days,5 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dental Brands”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Dental Brands” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dental Brands” ad case study report

If you want to check the best ad case study of other advertisers related to “Dental Brands”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dental Brands”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.