Award-winning Case Study For Delta Light By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Delta Light”, or large enterprises, they have established a Facebook page for advertising and promotion. “Delta Light” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Delta Light” through the method of adspy!

Delta Light Facebook ad Introduction by ad spy method

“Delta Light” introduction:Welcome to the official page of Delta Light, a trendsetter in innovative architectural lighting. Visit our new website at!

“Delta Light” Facebook ads last run:2020-02-12 03:41:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Delta Light” ads data to help “Delta Light” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Delta Light”. In this report, we analyze in detail the best ad cases of “Delta Light”.

Delta Light Top3 Ads Case Study:

Advertisers Delta Light Delta Light Delta Light
Ad title Lighting Bible - Anniversary Edition Discover our Reflections now! Discover our Reflections now!
Ad text The new Lighting Bible® is here - our special anniversary edition. More than 1100 pages of new de... Welcome Reflections 2019! Welcome Reflections 2019!
Ad format Video Carousel Carousel
Categories Product/Service Product/Service Product/Service
Duration 20 days 19 days 19 days
Like 7 2 9

Delta Light Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Delta Light” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Delta Light” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Delta Light” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lighting Bible - Anniversary Edition Discover our Reflections now! Discover our Reflections now!
Ad text  The new Lighting Bible® is here - our special anniversary edition. More than 1100 pages of new de...  Welcome Reflections 2019!  Welcome Reflections 2019!
Ad type  other  other  other
Ad word count 144  25  25

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Delta Light”, the text type used is other to obtain the best ad performance. “Delta Light” can use this copy style more. On the other hand, “Delta Light” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Delta Light” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Delta Light” are:DOWNLOAD,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Delta Light” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Delta Light” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Delta Light” top 3 ads schedules are: 20 days,19 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Delta Light”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Delta Light” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Delta Light” ad case study report

If you want to check the best ad case study of other advertisers related to “Delta Light”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Delta Light”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.