Award-winning Case Study For Delta Air Lines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Delta Air Lines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Delta Air Lines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Delta Air Lines” through the method of adspy!

Delta Air Lines Facebook ad Introduction by ad spy method

“Delta Air Lines” introduction:You love to travel. We love taking you there. Our Facebook page reflects that passion. | Please click here if you require a response to a formal complaint:

“Delta Air Lines” Facebook ads last run:2020-02-17 05:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Delta Air Lines” ads data to help “Delta Air Lines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Delta Air Lines”. In this report, we analyze in detail the best ad cases of “Delta Air Lines”.

Delta Air Lines Top3 Ads Case Study:

Advertisers Delta Air Lines Delta Air Lines Delta Air Lines
Ad title Leap Day Flight Deals Become A SkyMiles Member Today Delta Air Lines
Ad text Leap Day is rare, but experiences shouldn't be. Get more this year with flight deals through 3/3.... Don't forget to finish signing up for SkyMiles®, so you can start earning miles for your next get... Together with our partners, Air France, KLM Royal Dutch Airlines, and Virgin Atlantic, we've buil...
Ad format Carousel Video Carousel
Categories other other other
Duration 1 days 11 days 1 days
Like 6 1361 575

Delta Air Lines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Delta Air Lines” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Delta Air Lines” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Delta Air Lines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Leap Day Flight Deals Become A SkyMiles Member Today Delta Air Lines
Ad text  Leap Day is rare, but experiences shouldn't be. Get more this year with flight deals through 3/3....  Don't forget to finish signing up for SkyMiles®, so you can start earning miles for your next get...  Together with our partners, Air France, KLM Royal Dutch Airlines, and Virgin Atlantic, we've buil...
Ad type  other  other  other
Ad word count 110  133  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Delta Air Lines”, the text type used is other to obtain the best ad performance. “Delta Air Lines” can use this copy style more. On the other hand, “Delta Air Lines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Delta Air Lines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Delta Air Lines” are:GET_OFFER_VIEW,SIGN_UP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER_VIEW” help “Delta Air Lines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Delta Air Lines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Delta Air Lines” top 3 ads schedules are: 1 days,11 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Delta Air Lines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Delta Air Lines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Delta Air Lines” ad case study report

If you want to check the best ad case study of other advertisers related to “Delta Air Lines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Delta Air Lines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.