Award-winning Case Study For Delcourt Comics By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Delcourt Comics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Delcourt Comics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Delcourt Comics” through the method of adspy!

Delcourt Comics Facebook ad Introduction by ad spy method

“Delcourt Comics” introduction:Les Éditions Delcourt, créées en 1986 proposent plusieurs collections de comics et labels dont Contrebande, Dark Night, Outsider et Comics Fabric.

“Delcourt Comics” Facebook ads last run:2020-01-20 21:32:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Delcourt Comics” ads data to help “Delcourt Comics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Delcourt Comics”. In this report, we analyze in detail the best ad cases of “Delcourt Comics”.

Delcourt Comics Top3 Ads Case Study:

 1st2nd3rd
Advertisers Delcourt Comics Delcourt Comics Delcourt Comics
Ad title Walking Dead numérique Soyez le premier à lire la suite... Stray Bullets 01
Ad text Soyez le premier à lire la suite... 2,99€ le chapitre  Lire le début ! Le polar culte de David Lapham est enfin disponible au sein du catalogue Delcou...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Publisher Publisher Publisher
Duration 5 days 5 days 1 days
Like 82 67 9

Delcourt Comics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Delcourt Comics” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Delcourt Comics” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Delcourt Comics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Walking Dead numérique Soyez le premier à lire la suite... Stray Bullets 01
Ad text  Soyez le premier à lire la suite...  2,99€ le chapitre   Lire le début ! Le polar culte de David Lapham est enfin disponible au sein du catalogue Delcou...
Ad type  other  other  other
Ad word count 35  17  263

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Delcourt Comics”, the text type used is other to obtain the best ad performance. “Delcourt Comics” can use this copy style more. On the other hand, “Delcourt Comics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Delcourt Comics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Delcourt Comics” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Delcourt Comics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Delcourt Comics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Delcourt Comics” top 3 ads schedules are: 5 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Delcourt Comics”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Delcourt Comics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Delcourt Comics” ad case study report

If you want to check the best ad case study of other advertisers related to “Delcourt Comics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Delcourt Comics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.