Award-winning Case Study For Del Taco By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Del Taco”, or large enterprises, they have established a Facebook page for advertising and promotion. “Del Taco” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Del Taco” through the method of adspy!

Del Taco Facebook ad Introduction by ad spy method

“Del Taco” introduction:If you think you can’t get fresh for less, you don’t know Del! We grill chicken fresh, hand grate our cheese, & cook beans from scratch in our restaurants, all for affordable prices.

“Del Taco” Facebook ads last run:2020-02-17 09:36:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Del Taco” ads data to help “Del Taco” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Del Taco”. In this report, we analyze in detail the best ad cases of “Del Taco”.

Del Taco Top3 Ads Case Study:

Advertisers Del Taco Del Taco Del Taco
Ad title 15 items from 69¢-$1 15 Items from 69₵-$1 15 Items from 69₵-$1
Ad text If the question begins with “On the new Del’s Dollar Menu, can I get a…” the answer is pr... That’s right. We said it. The world’s greatest value menu is only at Del Taco. Stop by and ch... That’s right. We said it. The world’s greatest value menu is only at Del Taco. Stop by and ch...
Ad format Image Video Video
Categories other other other
Duration 13 days 12 days 1 days
Like 320 19 16

Del Taco Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Del Taco” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Del Taco” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Del Taco” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 15 items from 69¢-$1 15 Items from 69₵-$1 15 Items from 69₵-$1
Ad text  If the question begins with “On the new Del’s Dollar Menu, can I get a…” the answer is pr...  That’s right. We said it. The world’s greatest value menu is only at Del Taco. Stop by and ch...  That’s right. We said it. The world’s greatest value menu is only at Del Taco. Stop by and ch...
Ad type  other  other  other
Ad word count 154  178  175

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Del Taco”, the text type used is other to obtain the best ad performance. “Del Taco” can use this copy style more. On the other hand, “Del Taco” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Del Taco” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Del Taco” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Del Taco” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Del Taco” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Del Taco” top 3 ads schedules are: 13 days,12 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Del Taco”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Del Taco” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Del Taco” ad case study report

If you want to check the best ad case study of other advertisers related to “Del Taco”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Del Taco”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.