Award-winning Case Study For Defend Paris By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Defend Paris", or large enterprises, they have established a Facebook page for advertising and promotion. "Defend Paris" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Defend Paris" through the method of adspy!You can check for more information on our website product spy tool.

Defend Paris Facebook ad Introduction by ad spy method

"Defend Paris" introduction:

"Defend Paris" Facebook ads last run:2020-02-17 06:00:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on tiktok ads spy.

BigSpy tracks and analyzes "Defend Paris" ads data to help "Defend Paris" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "weight loss advertising ideas" "adsector".

Now BigSpy generates an ad report for "Defend Paris". In this report, we analyze in detail the best ad cases of "Defend Paris".

Defend Paris Top3 Ads Case Study:

Advertisers Defend Paris Defend Paris Defend Paris
Ad title 70% OFF - DEFENDPARIS DEFEND PARIS - Ultimate Clothes - StreetBeast - 50% TODAY !
Ad text ☣ ☢ UP TO 70% OFF ☢ ☣ First come, first served. It is NOW #DefendParis ☣ ☢ -50% SALES ☢ ☣ First come, first served. It is NOW #DefendParis ⬛⬛⬛ DEFEND x BLACK FRIDAY ⬛⬛⬛ - 50% starting NOW
Ad format Video Image Image
Categories other other other
Duration 8 days 6 days 1 days
Like 16 23 5

Defend Paris Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Defend Paris" top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Defend Paris" likes to use Video ads as material. In fact, Facebook's creatives determine the user's first sense. "Defend Paris" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 70% OFF - DEFENDPARIS DEFEND PARIS - Ultimate Clothes - StreetBeast - 50% TODAY !
Ad text  ☣ ☢ UP TO 70% OFF ☢ ☣ First come, first served. It is NOW #DefendParis  ☣ ☢ -50% SALES ☢ ☣ First come, first served. It is NOW #DefendParis  ⬛⬛⬛ DEFEND x BLACK FRIDAY ⬛⬛⬛ - 50% starting NOW
Ad type  other  other  other
Ad word count 71  70  51

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Defend Paris", the text type used is other to obtain the best ad performance. "Defend Paris" can use this copy style more. On the other hand, "Defend Paris" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Defend Paris" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check facebook audience generator.

3. Type of CTA case study:

The types of CTA used by "Defend Paris" are:GET_OFFER,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help "Defend Paris" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Defend Paris" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check amazon stores.

4. Ad schedule case study:

When doing Facebook ad marketing, "Defend Paris" top 3 ads schedules are: 8 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Defend Paris"'s top 1 ad duration is 8 days. Every advertisement has a life cycle.
"Defend Paris" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “dropshipping product research“ ”ad cost in different publishers“.

Related "Defend Paris" ad case study report

If you want to check the best ad case study of other advertisers related to "Defend Paris", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Defend Paris". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.