Award-winning Case Study For Decca Classics By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Decca Classics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Decca Classics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Decca Classics” through the method of adspy!

Decca Classics Facebook ad Introduction by ad spy method

“Decca Classics” introduction:Decca Classics - home of the legendary, London-based classical music label and home to the stars of classical music.

“Decca Classics” Facebook ads last run:2020-01-20 21:07:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Decca Classics” ads data to help “Decca Classics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Decca Classics”. In this report, we analyze in detail the best ad cases of “Decca Classics”.

Decca Classics Top3 Ads Case Study:

 1st2nd3rd
Advertisers Decca Classics Decca Classics Decca Classics
Ad title Best Of Classical Best Of Classical Christmas with Decca Classics
Ad text Discover the world’s greatest classical music and follow Best of Classical  Discover the world’s greatest classical music and follow Best of Classical  Celebrate Christmas with Decca Classics
CTA type LISTEN_NOW LEARN_MORE LISTEN_NOW
Ad format Image Image Video
Categories other other Record Label
Duration 4 days 4 days 11 days
Like 76 611 0

Decca Classics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Decca Classics” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Decca Classics” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Decca Classics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Best Of Classical Best Of Classical Christmas with Decca Classics
Ad text  Discover the world’s greatest classical music and follow Best of Classical  Discover the world’s greatest classical music and follow Best of Classical  Celebrate Christmas with Decca Classics
Ad type  other  other  other
Ad word count 75  75  40

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Decca Classics”, the text type used is other to obtain the best ad performance. “Decca Classics” can use this copy style more. On the other hand, “Decca Classics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Decca Classics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Decca Classics” are:LISTEN_NOW,LEARN_MORE,LISTEN_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Decca Classics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Decca Classics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Decca Classics” top 3 ads schedules are: 4 days,4 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Decca Classics”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Decca Classics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Decca Classics” ad case study report

If you want to check the best ad case study of other advertisers related to “Decca Classics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Decca Classics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.