Award-winning Case Study For Decathlon Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Decathlon Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Decathlon Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Decathlon Brasil” through the method of adspy!

Decathlon Brasil Facebook ad Introduction by ad spy method

“Decathlon Brasil” introduction:Loja virtual: Linkedin: Trabalhe conosco: Atendimento ao Cliente Esportista ou 3003 1414 / 0800 747 1414-RJ Seg à Sáb 9h às 22h

“Decathlon Brasil” Facebook ads last run:2020-02-17 07:12:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Decathlon Brasil” ads data to help “Decathlon Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Decathlon Brasil”. In this report, we analyze in detail the best ad cases of “Decathlon Brasil”.

Decathlon Brasil Top3 Ads Case Study:

Advertisers Decathlon Brasil Decathlon Brasil Decathlon Brasil
Ad title {{}} Decathlon Brasil Nadadeira De Snorkeling Snk 520 Infantil
Ad text NÃO DESISTA DO SEU ESPORTE! A Decathlon possui produtos para 65 esportes e mais de 7 mil produto... Produtos técnicos para complementar o seu esporte de remo? Temos por aqui! Vem conferir. A Decathlon possui produtos para 65 esportes e mais de 7 mil produtos, para atender todos os espo...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 80 days 1 days 50 days
Like 0 310 2

Decathlon Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Decathlon Brasil” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Decathlon Brasil” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Decathlon Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{}} Decathlon Brasil Nadadeira De Snorkeling Snk 520 Infantil
Ad text  NÃO DESISTA DO SEU ESPORTE! A Decathlon possui produtos para 65 esportes e mais de 7 mil produto...  Produtos técnicos para complementar o seu esporte de remo? Temos por aqui! Vem conferir.  A Decathlon possui produtos para 65 esportes e mais de 7 mil produtos, para atender todos os espo...
Ad type  other  other  other
Ad word count 199  88  170

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Decathlon Brasil”, the text type used is other to obtain the best ad performance. “Decathlon Brasil” can use this copy style more. On the other hand, “Decathlon Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Decathlon Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Decathlon Brasil” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Decathlon Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Decathlon Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Decathlon Brasil” top 3 ads schedules are: 80 days,1 days, and 50 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Decathlon Brasil”‘s top 1 ad duration is 80 days. Every advertisement has a life cycle.
“Decathlon Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Decathlon Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Decathlon Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Decathlon Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.