Award-winning Case Study For Dead Zone: Zombie Crisis By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dead Zone: Zombie Crisis”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dead Zone: Zombie Crisis” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dead Zone: Zombie Crisis” through the method of adspy!

Dead Zone: Zombie Crisis Facebook ad Introduction by ad spy method

“Dead Zone: Zombie Crisis” introduction:

“Dead Zone: Zombie Crisis” Facebook ads last run:2020-02-10 15:33:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dead Zone: Zombie Crisis” ads data to help “Dead Zone: Zombie Crisis” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dead Zone: Zombie Crisis”. In this report, we analyze in detail the best ad cases of “Dead Zone: Zombie Crisis”.

Dead Zone: Zombie Crisis Top3 Ads Case Study:

Advertisers Dead Zone: Zombie Crisis Dead Zone: Zombie Crisis Dead Zone: Zombie Crisis
Ad title Global Z War Global Z War Global Z War
Ad text Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too... Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too... Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too...
Ad format Video Video Video
Categories App Page App Page App Page
Duration 291 days 291 days 24 days
Like 32 82 2

Dead Zone: Zombie Crisis Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dead Zone: Zombie Crisis” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dead Zone: Zombie Crisis” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dead Zone: Zombie Crisis” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Global Z War Global Z War Global Z War
Ad text  Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too...  Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too...  Zombies are coming, people are struggling, soldiers are waiting, what will you do before it's too...
Ad type  other  other  other
Ad word count 103  103  103

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dead Zone: Zombie Crisis”, the text type used is other to obtain the best ad performance. “Dead Zone: Zombie Crisis” can use this copy style more. On the other hand, “Dead Zone: Zombie Crisis” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dead Zone: Zombie Crisis” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dead Zone: Zombie Crisis” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Dead Zone: Zombie Crisis” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dead Zone: Zombie Crisis” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dead Zone: Zombie Crisis” top 3 ads schedules are: 291 days,291 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dead Zone: Zombie Crisis”‘s top 1 ad duration is 291 days. Every advertisement has a life cycle.
“Dead Zone: Zombie Crisis” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dead Zone: Zombie Crisis” ad case study report

If you want to check the best ad case study of other advertisers related to “Dead Zone: Zombie Crisis”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dead Zone: Zombie Crisis”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.