Award-winning Case Study For Day of Tears By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Day of Tears”, or large enterprises, they have established a Facebook page for advertising and promotion. “Day of Tears” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Day of Tears” through the method of adspy!

Day of Tears Facebook ad Introduction by ad spy method

“Day of Tears” introduction:"January 22nd is the Day of Tears. Please lower your flag.” That is our message

“Day of Tears” Facebook ads last run:2020-02-23 02:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Day of Tears” ads data to help “Day of Tears” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Day of Tears”. In this report, we analyze in detail the best ad cases of “Day of Tears”.

Day of Tears Top3 Ads Case Study:

Advertisers Day of Tears Day of Tears Day of Tears
Ad title Day of Tears The Day of Tears, January 22: A national day of mourning Day of Tears
Ad text Did you know you can support the Day of Tears through Amazon Smile? A portion of your Amazon pur... We are taking our message of hope and healing to the nation! Will you sign our Congressional peti... Love is all we need to provide hope, the promise of a future, and healing for those who face unpl...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 9 days 20 days 1 days
Like 4 1314 14

Day of Tears Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Day of Tears” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Day of Tears” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Day of Tears” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Day of Tears The Day of Tears, January 22: A national day of mourning Day of Tears
Ad text  Did you know you can support the Day of Tears through Amazon Smile? A portion of your Amazon pur...  We are taking our message of hope and healing to the nation! Will you sign our Congressional peti...  Love is all we need to provide hope, the promise of a future, and healing for those who face unpl...
Ad type  other  other  other
Ad word count 356  421  165

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Day of Tears”, the text type used is other to obtain the best ad performance. “Day of Tears” can use this copy style more. On the other hand, “Day of Tears” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Day of Tears” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Day of Tears” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Day of Tears” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Day of Tears” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Day of Tears” top 3 ads schedules are: 9 days,20 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Day of Tears”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Day of Tears” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Day of Tears” ad case study report

If you want to check the best ad case study of other advertisers related to “Day of Tears”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Day of Tears”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.