Award-winning Case Study For Dark and Lovely SA By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Dark and Lovely SA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Dark and Lovely SA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Dark and Lovely SA” through the method of adspy!

Dark and Lovely SA Facebook ad Introduction by ad spy method

“Dark and Lovely SA” introduction:Dark and Lovely as we celebrate your beauty. Consumer Advisory Department: lorealconsumerrsa@loreal.com / 0861 106 542

“Dark and Lovely SA” Facebook ads last run:2020-02-22 17:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Dark and Lovely SA” ads data to help “Dark and Lovely SA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Dark and Lovely SA”. In this report, we analyze in detail the best ad cases of “Dark and Lovely SA”.

Dark and Lovely SA Top3 Ads Case Study:

 1st2nd3rd
Advertisers Dark and Lovely SA Dark and Lovely SA Dark and Lovely SA
Ad title Dark & Lovely Shampoo 250ml 3in1 Moisture Seal Timeline Photos Dark and Lovely - Moisture Plus Relaxer
Ad text Start your 3-step routine with the 3IN1 Shampoo to Wash, Detangle & Moisturise, all at the same t... Looking for the perfect hair colour ? Look no further, L’Oréal has just what you need. Choose a b... It's more than just a relaxer. It makes your hair stronger, smoother, softer and silkier. Drop a ...
CTA type SHOP_NOW N/A N/A
Ad format Video Image Video
Categories other Health/Beauty Health/Beauty
Duration 1 days 19 days 1 days
Like 63 7 13

Dark and Lovely SA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Dark and Lovely SA” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Dark and Lovely SA” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Dark and Lovely SA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dark & Lovely Shampoo 250ml 3in1 Moisture Seal Timeline Photos Dark and Lovely - Moisture Plus Relaxer
Ad text  Start your 3-step routine with the 3IN1 Shampoo to Wash, Detangle & Moisturise, all at the same t...  Looking for the perfect hair colour ? Look no further, L’Oréal has just what you need. Choose a b...  It's more than just a relaxer. It makes your hair stronger, smoother, softer and silkier. Drop a ...
Ad type  other  other  other
Ad word count 200  285  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Dark and Lovely SA”, the text type used is other to obtain the best ad performance. “Dark and Lovely SA” can use this copy style more. On the other hand, “Dark and Lovely SA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Dark and Lovely SA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Dark and Lovely SA” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Dark and Lovely SA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Dark and Lovely SA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Dark and Lovely SA” top 3 ads schedules are: 1 days,19 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Dark and Lovely SA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Dark and Lovely SA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Dark and Lovely SA” ad case study report

If you want to check the best ad case study of other advertisers related to “Dark and Lovely SA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Dark and Lovely SA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.