Award-winning Case Study For Daily Mail By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Daily Mail”, or large enterprises, they have established a Facebook page for advertising and promotion. “Daily Mail” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Daily Mail” through the method of adspy!

Daily Mail Facebook ad Introduction by ad spy method

“Daily Mail” introduction:A handpicked selection of the latest news, sport, showbiz, science and health stories from around the world. www.dailymail.co.uk

“Daily Mail” Facebook ads last run:2020-02-04 07:03:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Daily Mail” ads data to help “Daily Mail” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Daily Mail”. In this report, we analyze in detail the best ad cases of “Daily Mail”.

Daily Mail Top3 Ads Case Study:

 1st2nd3rd
Advertisers Daily Mail Daily Mail Daily Mail
Ad title Two are CHARGED over death of boy 'who was left in a daycare minibus' Thugs drop-kick homeless man and stamp on him outside McDonald's World on coronavirus 'tipping point' as 3 deaths spark panic in Italy
Ad text The boy's body was found inside the vehicle parked outside a school in Cairns last week This is absolutely disgusting!  Experts warn 'the window of opportunity to control' the deadly outbreak is 'narrowing' after an e...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 6 116 1077

Daily Mail Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Daily Mail” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Daily Mail” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Daily Mail” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Two are CHARGED over death of boy 'who was left in a daycare minibus' Thugs drop-kick homeless man and stamp on him outside McDonald's World on coronavirus 'tipping point' as 3 deaths spark panic in Italy
Ad text  The boy's body was found inside the vehicle parked outside a school in Cairns last week  This is absolutely disgusting!  Experts warn 'the window of opportunity to control' the deadly outbreak is 'narrowing' after an e...
Ad type  other  other  other
Ad word count 87  31  152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Daily Mail”, the text type used is other to obtain the best ad performance. “Daily Mail” can use this copy style more. On the other hand, “Daily Mail” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Daily Mail” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Daily Mail” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Daily Mail” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Daily Mail” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Daily Mail” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Daily Mail”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Daily Mail” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Daily Mail” ad case study report

If you want to check the best ad case study of other advertisers related to “Daily Mail”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Daily Mail”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.