Award-winning Case Study For D'Addario and Co. By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “D'Addario and Co.”, or large enterprises, they have established a Facebook page for advertising and promotion. “D'Addario and Co.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “D'Addario and Co.” through the method of adspy!

D'Addario and Co. Facebook ad Introduction by ad spy method

“D'Addario and Co.” introduction:US made strings & accessories for guitar, bass & countless other instruments.

“D'Addario and Co.” Facebook ads last run:2020-01-24 19:59:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “D'Addario and Co.” ads data to help “D'Addario and Co.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “D'Addario and Co.”. In this report, we analyze in detail the best ad cases of “D'Addario and Co.”.

D'Addario and Co. Top3 Ads Case Study:

 1st2nd3rd
Advertisers D'Addario and Co. D'Addario and Co. D'Addario and Co.
Ad title XT Electric Guitar Strings Save on Premium Acoustic Products Acoustic Quick Release
Ad text XT guitar strings combine enhanced break resistance with a corrosion resistant treatment, so your... Save your money. Sustain your tone. Claim this deal on some of our premium acoustic products, all... Our Quick Release System makes it easy to use your favorite strap on an acoustic guitar. Order on...
CTA type LEARN_MORE SHOP_NOW LEARN_MORE
Ad format Image Image Video
Categories other other other
Duration 1 days 4 days 1 days
Like 355 34 84

D'Addario and Co. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “D'Addario and Co.” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“D'Addario and Co.” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “D'Addario and Co.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title XT Electric Guitar Strings Save on Premium Acoustic Products Acoustic Quick Release
Ad text  XT guitar strings combine enhanced break resistance with a corrosion resistant treatment, so your...  Save your money. Sustain your tone. Claim this deal on some of our premium acoustic products, all...  Our Quick Release System makes it easy to use your favorite strap on an acoustic guitar. Order on...
Ad type  other  other  other
Ad word count 121  112  138

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “D'Addario and Co.”, the text type used is other to obtain the best ad performance. “D'Addario and Co.” can use this copy style more. On the other hand, “D'Addario and Co.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “D'Addario and Co.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “D'Addario and Co.” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “D'Addario and Co.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “D'Addario and Co.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “D'Addario and Co.” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “D'Addario and Co.”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“D'Addario and Co.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “D'Addario and Co.” ad case study report

If you want to check the best ad case study of other advertisers related to “D'Addario and Co.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “D'Addario and Co.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.