Award-winning Case Study For Curtin University Dubai By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Curtin University Dubai”, or large enterprises, they have established a Facebook page for advertising and promotion. “Curtin University Dubai” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Curtin University Dubai” through the method of adspy!

Curtin University Dubai Facebook ad Introduction by ad spy method

“Curtin University Dubai” introduction:Curtin University, Dubai is an international branch campus of Curtin University, in partnership with Transnational Academic Group, Middle East.

“Curtin University Dubai” Facebook ads last run:2020-02-17 08:32:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Curtin University Dubai” ads data to help “Curtin University Dubai” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Curtin University Dubai”. In this report, we analyze in detail the best ad cases of “Curtin University Dubai”.

Curtin University Dubai Top3 Ads Case Study:

Advertisers Curtin University Dubai Curtin University Dubai Curtin University Dubai
Ad title Scholarships starting AED 20K for Engineering  Admissions Open for 2019 Admissions Open for 2019
Ad text Searching for a Bachelor of Engineering program in the UAE for 2020? At Curtin University Dubai,... Curtin’s MBA (Global) - Created for emerging leaders with global ambitions. Curtin’s MBA (Global) - Created for emerging leaders with global ambitions.
Ad format Video Image Image
Categories other Community College Community College
Duration 4 days 53 days 53 days
Like 91 6 0

Curtin University Dubai Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Curtin University Dubai” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Curtin University Dubai” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Curtin University Dubai” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scholarships starting AED 20K for Engineering Admissions Open for 2019 Admissions Open for 2019
Ad text  Searching for a Bachelor of Engineering program in the UAE for 2020? At Curtin University Dubai,...  Curtin’s MBA (Global) - Created for emerging leaders with global ambitions.  Curtin’s MBA (Global) - Created for emerging leaders with global ambitions.
Ad type  other  other  other
Ad word count 711  75  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Curtin University Dubai”, the text type used is other to obtain the best ad performance. “Curtin University Dubai” can use this copy style more. On the other hand, “Curtin University Dubai” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Curtin University Dubai” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Curtin University Dubai” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Curtin University Dubai” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Curtin University Dubai” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Curtin University Dubai” top 3 ads schedules are: 4 days,53 days, and 53 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Curtin University Dubai”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Curtin University Dubai” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Curtin University Dubai” ad case study report

If you want to check the best ad case study of other advertisers related to “Curtin University Dubai”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Curtin University Dubai”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.