Award-winning Case Study For Cumberland Heights By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cumberland Heights”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cumberland Heights” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cumberland Heights” through the method of adspy!

Cumberland Heights Facebook ad Introduction by ad spy method

“Cumberland Heights” introduction:Cumberland Heights is a nationally recognized alcohol and drug treatment center located west of Nashville on the Cumberland River, offering in-patient and out-patient services for individuals as well as programs for family members.

“Cumberland Heights” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cumberland Heights” ads data to help “Cumberland Heights” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cumberland Heights”. In this report, we analyze in detail the best ad cases of “Cumberland Heights”.

Cumberland Heights Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cumberland Heights Cumberland Heights Cumberland Heights
Ad title The Big Payback 2019 Video Contest Miss USA 2006 talks about addiction struggles | Top Rated Drug Rehab & Alcohol Treatment Center in Nashville Tennessee Establishing strong foundations, for early adulthood.
Ad text PLEASE VOTE! ⬇️ Cumberland Heights has entered the Big Payback Video Contest and the top 3 videos... Blog Break! ⬇️ Raw, real, honest and inspiring – those are just a few words used to describe Miss... ARCH Academy provides the ideal setting for adolescent recovery. Teens will rediscover themselves...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Drug Addiction Treatment Center Drug Addiction Treatment Center Drug Addiction Treatment Center
Duration 4 days 8 days 1 days
Like 16 16 4

Cumberland Heights Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cumberland Heights” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cumberland Heights” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cumberland Heights” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Big Payback 2019 Video Contest Miss USA 2006 talks about addiction struggles | Top Rated Drug Rehab & Alcohol Treatment Center in Nashville Tennessee Establishing strong foundations, for early adulthood.
Ad text  PLEASE VOTE! ⬇️ Cumberland Heights has entered the Big Payback Video Contest and the top 3 videos...  Blog Break! ⬇️ Raw, real, honest and inspiring – those are just a few words used to describe Miss...  ARCH Academy provides the ideal setting for adolescent recovery. Teens will rediscover themselves...
Ad type  other  other  other
Ad word count 413  316  196

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cumberland Heights”, the text type used is other to obtain the best ad performance. “Cumberland Heights” can use this copy style more. On the other hand, “Cumberland Heights” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cumberland Heights” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cumberland Heights” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cumberland Heights” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cumberland Heights” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cumberland Heights” top 3 ads schedules are: 4 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cumberland Heights”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Cumberland Heights” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cumberland Heights” ad case study report

If you want to check the best ad case study of other advertisers related to “Cumberland Heights”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cumberland Heights”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.