Award-winning Case Study For Culligan Danbury By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Culligan Danbury”, or large enterprises, they have established a Facebook page for advertising and promotion. “Culligan Danbury” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Culligan Danbury” through the method of adspy!

Culligan Danbury Facebook ad Introduction by ad spy method

“Culligan Danbury” introduction:For over 80 years your Northeast Culligan Man has been providing New York, Connecticut, and Rhode Island with all types of water treatment solutions.

“Culligan Danbury” Facebook ads last run:2020-02-17 06:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Culligan Danbury” ads data to help “Culligan Danbury” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Culligan Danbury”. In this report, we analyze in detail the best ad cases of “Culligan Danbury”.

Culligan Danbury Top3 Ads Case Study:

Advertisers Culligan Danbury Culligan Danbury Culligan Danbury
Ad title Danbury: Get Your Water Tested. It's FREE! Field Service Technician Culligan Danbury
Ad text Think your pitcher is filtering everything out of your water? Think Culligan Danbury... Culligan of New England, 28 Eagle Rd, Danbury CT 06810 currently has an immediate opening Field S... Serving Westchester, Fairfield, Litchfield and New Haven Counties.
Ad format Image Image Video
Categories Water Treatment Service Water Treatment Service Water Treatment Service
Duration 26 days 1 days 97 days
Like 10 2 1

Culligan Danbury Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Culligan Danbury” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Culligan Danbury” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Culligan Danbury” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Danbury: Get Your Water Tested. It's FREE! Field Service Technician Culligan Danbury
Ad text  Think your pitcher is filtering everything out of your water? Think Culligan Danbury...  Culligan of New England, 28 Eagle Rd, Danbury CT 06810 currently has an immediate opening Field S...  Serving Westchester, Fairfield, Litchfield and New Haven Counties.
Ad type  other  other  other
Ad word count 147  1827  66

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Culligan Danbury”, the text type used is other to obtain the best ad performance. “Culligan Danbury” can use this copy style more. On the other hand, “Culligan Danbury” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Culligan Danbury” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Culligan Danbury” are:LEARN_MORE,APPLY_NOW,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Culligan Danbury” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Culligan Danbury” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Culligan Danbury” top 3 ads schedules are: 26 days,1 days, and 97 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Culligan Danbury”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Culligan Danbury” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Culligan Danbury” ad case study report

If you want to check the best ad case study of other advertisers related to “Culligan Danbury”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Culligan Danbury”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.