Award-winning Case Study For Culinary Institute of Michigan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Culinary Institute of Michigan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Culinary Institute of Michigan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Culinary Institute of Michigan” through the method of adspy!

Culinary Institute of Michigan Facebook ad Introduction by ad spy method

“Culinary Institute of Michigan” introduction:Started in 1997, the Culinary Institute of Michigan is a division of Baker College. CIM’s new state-of-the-art facility features a student-run restaurant and pastry/coffee shop. Visit us online at

“Culinary Institute of Michigan” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Culinary Institute of Michigan” ads data to help “Culinary Institute of Michigan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Culinary Institute of Michigan”. In this report, we analyze in detail the best ad cases of “Culinary Institute of Michigan”.

Culinary Institute of Michigan Top3 Ads Case Study:

Advertisers Culinary Institute of Michigan Culinary Institute of Michigan Culinary Institute of Michigan
Ad title Find Your Program CIM is Your Recipe for Success. CIM is Your Recipe for Success.
Ad text Your passion has potential with our hands-on culinary program. CIM has two state-of-the-art campu... You have the passion. Now, pursue your potential with our culinary programs. We offer small class... You have the passion. Now, pursue your potential with our culinary programs. We offer small class...
Ad format Video Video Video
Categories College & University College & University College & University
Duration 135 days 1 days 1 days
Like 594 424 14

Culinary Institute of Michigan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Culinary Institute of Michigan” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Culinary Institute of Michigan” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Culinary Institute of Michigan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find Your Program CIM is Your Recipe for Success. CIM is Your Recipe for Success.
Ad text  Your passion has potential with our hands-on culinary program. CIM has two state-of-the-art campu...  You have the passion. Now, pursue your potential with our culinary programs. We offer small class...  You have the passion. Now, pursue your potential with our culinary programs. We offer small class...
Ad type  other  other  other
Ad word count 198  209  209

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Culinary Institute of Michigan”, the text type used is other to obtain the best ad performance. “Culinary Institute of Michigan” can use this copy style more. On the other hand, “Culinary Institute of Michigan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Culinary Institute of Michigan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Culinary Institute of Michigan” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Culinary Institute of Michigan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Culinary Institute of Michigan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Culinary Institute of Michigan” top 3 ads schedules are: 135 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Culinary Institute of Michigan”‘s top 1 ad duration is 135 days. Every advertisement has a life cycle.
“Culinary Institute of Michigan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Culinary Institute of Michigan” ad case study report

If you want to check the best ad case study of other advertisers related to “Culinary Institute of Michigan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Culinary Institute of Michigan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.