Award-winning Case Study For Crystal Ski Holidays By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Crystal Ski Holidays”, or large enterprises, they have established a Facebook page for advertising and promotion. “Crystal Ski Holidays” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Crystal Ski Holidays” through the method of adspy!

Crystal Ski Holidays Facebook ad Introduction by ad spy method

“Crystal Ski Holidays” introduction:Like us for travel inspiration, offers, deals and competitions. Or get started at

“Crystal Ski Holidays” Facebook ads last run:2020-02-17 06:32:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Crystal Ski Holidays” ads data to help “Crystal Ski Holidays” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Crystal Ski Holidays”. In this report, we analyze in detail the best ad cases of “Crystal Ski Holidays”.

Crystal Ski Holidays Top3 Ads Case Study:

Advertisers Crystal Ski Holidays Crystal Ski Holidays Crystal Ski Holidays
Ad title FRESH SNOW & LAST-MINUTE SKI DEALS Ski Holidays 2019/2020 Ski Holidays 2019/2020
Ad text Get a piste of the action this winter. Bar time, spa time or snowy adventure time. It’s what you want it to be  Calling all skiers and snowboarders, it’s time to explore the mountain ⛷
Ad format Video Carousel Carousel
Categories other other other
Duration 1 days 1 days 13 days
Like 4 27 39

Crystal Ski Holidays Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Crystal Ski Holidays” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Crystal Ski Holidays” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Crystal Ski Holidays” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FRESH SNOW & LAST-MINUTE SKI DEALS Ski Holidays 2019/2020 Ski Holidays 2019/2020
Ad text  Get a piste of the action this winter.  Bar time, spa time or snowy adventure time. It’s what you want it to be  Calling all skiers and snowboarders, it’s time to explore the mountain ⛷
Ad type  other  other  other
Ad word count 38  72  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Crystal Ski Holidays”, the text type used is other to obtain the best ad performance. “Crystal Ski Holidays” can use this copy style more. On the other hand, “Crystal Ski Holidays” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Crystal Ski Holidays” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Crystal Ski Holidays” are:BOOK_TRAVEL,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Crystal Ski Holidays” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Crystal Ski Holidays” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Crystal Ski Holidays” top 3 ads schedules are: 1 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Crystal Ski Holidays”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Crystal Ski Holidays” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Crystal Ski Holidays” ad case study report

If you want to check the best ad case study of other advertisers related to “Crystal Ski Holidays”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Crystal Ski Holidays”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.