CRI日本語 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “CRI日本語” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “CRI日本語” ads and analyzes advertising data to help “CRI日本語” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “CRI日本語”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “CRI日本語”.

CRI日本語 Facebook adspy

“CRI日本語” introduction:中国国際放送局(China Radio International)日本語放送は、中国で最初の海外放送局です。ニュースや観光、イベントなど、中国の最新情報はここでチェック! 公式サイト: http://japanese.cri.cn

“CRI日本語” Facebook ads last run:2020-02-20 23:08:16

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers CRI日本語 CRI日本語 CRI日本語
Ad title #AちゃんのChianNow 【加油!新型肺炎と戦う中国~全治した患者さんからの経験談=武漢】 【Vlog】覗いてみよう!Aちゃん 感染予防の一日(前編) #AちゃんのChinaNow 【加油!新型肺炎と戦う中国~情報の真偽を見極めよう】
Ad text #AちゃんのChianNow 【加油!新型肺炎と戦う中国~全治した患者さんからの経験談=武漢】 この間番組で「武漢の市民への質問」を募集しました。今日はさっそく武漢の方に話を聞いてみましょう。実... 【Vlog】覗いてみよう!Aちゃん 感染予防の一日(前編) 新型肺炎が流行する今、毎日注意して感染予防をしなければなりません。マスク、75%のアルコールなどは必需品です。このような環境の中、日々... #AちゃんのChinaNow 【加油!新型肺炎と戦う中国~情報の真偽を見極めよう】 新型コロナウイルスによる肺炎との戦いが続く中、ネット上では様々な情報が飛び交っています。その中には「火神山病院...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 278 99 54

CRI日本語 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “CRI日本語” top 3 ads are Video,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title#AちゃんのChianNow 【加油!新型肺炎と戦う中国~全治した患者さんからの経験談=武漢】【Vlog】覗いてみよう!Aちゃん 感染予防の一日(前編)#AちゃんのChinaNow 【加油!新型肺炎と戦う中国~情報の真偽を見極めよう】
Ad text #AちゃんのChianNow 【加油!新型肺炎と戦う中国~全治した患者さんからの経験談=武漢】 この間番組で「武漢の市民への質問」を募集しました。今日はさっそく武漢の方に話を聞いてみましょう。実... 【Vlog】覗いてみよう!Aちゃん 感染予防の一日(前編) 新型肺炎が流行する今、毎日注意して感染予防をしなければなりません。マスク、75%のアルコールなどは必需品です。このような環境の中、日々... #AちゃんのChinaNow 【加油!新型肺炎と戦う中国~情報の真偽を見極めよう】 新型コロナウイルスによる肺炎との戦いが続く中、ネット上では様々な情報が飛び交っています。その中には「火神山病院...
Ad type other other other
Ad word count141 183 155

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “CRI日本語”, the text type used is other to obtain the best advertising results. “CRI日本語” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “CRI日本語” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “CRI日本語” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“CRI日本語” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “CRI日本語”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.